TRAI Implements AI Spam Filters in India to Combat Unwanted Calls and Messages

Starting May 1, 2023, the Telecom Regulatory Authority of India (TRAI) will implement new rules to combat unwanted communication calls and messages from unknown numbers. The move is a significant step by TRAI to protect consumers in India from fraud and harassment.

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The new rules require all telecom companies, including Airtel, Jio, Vodafone Idea, and BSNL, to use AI spam filters for their call and SMS services. The filters will help identify and block fake and promotional calls and messages from various sources, which are often used by scammers to cheat people out of their money. The goal is to combat the increasing cases of spam and the nuisance caused by such calls and messages to customers.

Bharti Airtel and Reliance Jio are among the telecom giants that have agreed to implement the AI filter service. Airtel has confirmed this in an official statement, while Jio is expected to launch the service soon.

Read More – TRAI Calls for Meeting with Telcos to Curb Spam Messages

Moreover, TRAI has asked telecom companies to stop sending promotional calls on 10-digit mobile numbers, which are often used by spammers and fraudsters. The government has also asked telcos to implement a Call ID feature that will help customers identify the caller by showing their photo and name on the mobile phone screen.

However, telecom companies are reportedly reluctant to use the technology due to privacy reasons. Regardless, the implementation of AI technology to filter spam will begin on May 1.