Lets rewind a little and look where Vodafone started from and where it is right now. The company has outgrown itself from winning the “Best 3G service operator”, “Retailer of the year”, “Best employer of choice”, “Golden peacock award” and the list goes on.
Vodafone has become one of the most loved brands in the telecom circle that started out 19 years earlier with not many customers and now is India’s 2nd highest mobile service provider.
Below is the breakup of Vodafones subscriber base in some of India’s metro cities:
In this article I will be talking about the new Vodafone advertisement aired on 27th September 2013. This one is from the Vodafone made for you series, we have already seen, talked and enjoyed the Made for love and made for moms ads. I would like to confess that Made for the young is my favorite of all. It’s not more of a storyline kind of ad but shows how Vodafone has helped an old grandfather be social, outgoing and explore more.
He starts with calling out to his friend and asking him not to tag him in the party pictures the previous night, next going on to making racing plans with his young friend and ends with him making a video call and being extremely excited about it. The main point for the ad shown in the end is 24×7 network for the young and the old. Vodafone has very well illustrated the latest rage “internet” in their Made for the young ad.
Although Vodafone India has tried its best to come up with something very engaging commercial in the recent times but still we believe it has not hit the right cord as it was expected to and hope viewers will like the emotional connect, but will it make Vodafone to grab the right subscribers time will tell.