About the author: Lalana Suvarna is a commerce graduate with 2 years of experience in the digital world. Loves books, food, coffee n mumbai rains. She will be going behind the scene to share some exclusive views on how Telecom Ads are done and how customers take it.

October 2nd, 2013 6:08 AM 23 COMMENTS

Vodafone India Portrays Their “Made For the Young” in the Best Possible Way

Lets rewind a little and look where Vodafone started from and where it is right now. The company has outgrown itself from winning the “Best 3G service operator”, “Retailer of the year”, “Best employer of choice”, “Golden peacock award” and the list goes on. Vodafone has become one of the most loved brands in the telecom circle that started out 19 years earlier with not many customers and now is... Read More

September 19th, 2013 11:43 AM 15 COMMENTS

‘Do the 121’ and Enjoy My Idea Showroom Services on Mobile Virtually with Idea Cellular

Idea Cellular has once again come up with an innovative campaign to promote its my idea showroom services, it features the common man dancing on “Do the 121” soundtrack which is not as catchy as the “Honey Bunny” but then let’s try not to compare though it's a late entrant in the market. The service is also similar to Airtel*121# which works on USSD but in case of Idea its... Read More

August 20th, 2013 7:17 PM 13 COMMENTS

Vodafone India ‘Made for First Love’ Campaign Makes its Mark With Another Hit TVC

Vodafone always gets us hooked on to our Television screens with their heart warming TVC's be it man’s best friend Dogs to the white creatures with ballooned bodies and egg heads ZooZoo's and now it's time for some Refreshing Young Love. The ad starts with the character of a college romeo in a blue t-shirt lying on the bed talking to his love interest over the phone about their zodiac... Read More


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