Vodafone India Portrays Their “Made For the Young” in the Best Possible Way

By October 2nd, 2013 AT 6:08 AM

Lets rewind a little and look where Vodafone started from and where it is right now. The company has outgrown itself from winning the “Best 3G service operator”, “Retailer of the year”, “Best employer of choice”, “Golden peacock award” and the list goes on.

Vodafone has become one of the most loved brands in the telecom circle that started out 19 years earlier with not many customers and now is India’s 2nd highest mobile service provider.

Below is the breakup of Vodafones subscriber base in some of India’s metro cities:

vodafone India Circle Wise Breakup

In this article I will be talking about the new Vodafone advertisement aired on 27th September 2013. This one is from the Vodafone made for you series, we have already seen, talked and enjoyed the Made for love and made for moms ads. I would like to confess that Made for the young is my favorite of all. It’s not more of a storyline kind of ad but shows how Vodafone has helped an old grandfather be social, outgoing and explore more.

He starts with calling out to his friend and asking him not to tag him in the party pictures the previous night, next going on to making racing plans with his young friend and ends with him making a video call and being extremely excited about it. The main point for the ad shown in the end is 24×7 network for the young and the old. Vodafone has very well illustrated the latest rage “internet” in their Made for the young ad.

Vodafone India made For Young

Although Vodafone India has tried its best to come up with something very engaging commercial in the recent times but still we believe it has not hit the right cord as it was expected to and hope viewers will like the emotional connect, but will it make Vodafone to grab the right subscribers time will tell.

Lalana Suvarna is a commerce graduate with 2 years of experience in the digital world. Loves books, food, coffee n mumbai rains. She will be going behind the scene to share some exclusive views on how Telecom Ads are done and how customers take it.

oldest most voted
Inline Feedbacks
View all comments

[…] also known as ‘Made for You’, empowers customers to choose plans customised specially for them. 121 can be interpreted as one […]


seems u luv vodafone. Why don’t u use airtel, idea, bsnl or reliance? They are indian company and help nation develop. Voda is taking our money to their country.

Recent Posts

PM Launches CANI Project, BSNL Officially Revamps Broadband and Mobile Services

The Indian Prime Minister Narendra Modi on Monday announced the launch of the submarine Optical Fiber Cable (OFC) connectivity between...

Airtel Xstream Fiber Mesh Available With 1 Gbps VIP Broadband Plan

Xstream Fiber is a broadband internet service from Airtel. Airtel focuses on solving the issues of customers. One of the...

Airtel Enhances 4G Services in Andaman and Nicobar Islands

Bharti Airtel on Monday announced the launch of its “Ultra-Fast 4G” services in Andaman and Nicobar Islands. The development is...