Telecom Ad : Empathy through Telephone Exchange – What an idea!

IDEA always highlighted simple telephony answers to solving large social problems. This time the brand addresses not so much a societal issue but an endearingly “closer to my life” story that has the potential of impacting a very large part of the society.

idea new ad Empathy through Telephone Exchange

If we look around, we all are leading extremely stressful lives that impact and strain our personal & professional relationships. Relationships need ‘time’ and ‘time’ is the rare commodity. It is becoming increasingly difficult to appreciate, empathise and respond to relationship demands that seem to snap at the smallest provocation.

In the good old days the saying went “step into my shoes to understand my life”. In today’s context, our mobile phone is a true reflection of us and what’s going on in our life. This campaign aptly brings alive the core insight – “ek doosre ko samajhne ke liye telephone exchange, what an idea!”.

There was a time when an operator sitting at a telephone exchange would unwittingly connect your call to a wrong number and you would end up hearing an unfamiliar voice leaving you bewildered. The new Idea story is similar yet different! This one shows a telephone exchange of a different nature where a son deliberately exchanges the phones of his parents when he sees them indulge in a daily morning argument. What follows is a realization at both ends about how the other manages daily chores and work life, after being privy to a string of mobile phone calls on the other’s phone, in a single day!

Realization of each other’s contribution in life adds to love and respect in a relationship. This simple yet powerful thought is aptly communicated through the new Idea ad, and once again reinforces the brand’s tagline – An Idea can change your life!

So, yet again the brand belief of “An Idea can change your life” comes alive. Do Let us know your views on this TV commercial by commenting below..

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  • Sathish, TN August 3, 2013 12:21 am

    Which operators ad is most attractive! Which operators is always spending for ad? Which operators ad is more cost effective? Ad cost will come under marketing expenses. Who is lagging behind for brand promotion? Currently, telecom ad contribution is how much? Which operators ad is most attractive! Which operators is always spending for ad? Which operators ad is more cost effective? Ad cost will come under marketing expenses. Who is lagging behind for brand promotion? Currently, telecom ad contribution is how much?

  • Ajith Paul March 25, 2013 6:18 pm

    Ohhh what a foolish ad…. Idea please stop this ad….. Any one can exchange any mobile phones… Connection is not important…. Can you please tell me what quality of idea you are showing in this ad ? So, matter is telephone exchange… Use any connection… it’s not a problem…. rubbish… there is so many ways to improve your popularity….. this is not a good idea…..grrrrrrr I am obsessed with this ad….

  • AD March 4, 2013 10:42 pm

    : Good ad! Atleast problem of couples will be solved! Either relationship will be good. Or may get divoced. Both ways are good. ;-)

  • Sachin Galande March 4, 2013 2:18 pm

    Sir, Please late me known which is best 3g plan is available for unlimited use.

  • Arjun Chandrashekar March 4, 2013 1:19 pm

    Idea Your Ad is Extremely Bad. This Might Be Lead To Altercations and also Most Couple Has Got Divorced Due To Exchange of Telephone/ Cellular Phone.

    Please Stop This Stupid / Duffer ad and Plant Some Towers

  • Sougata Das March 4, 2013 9:44 am

    Excellent ad by !dea, No one can beat them in ads…hope they will continue the same in the future as well..

  • shashee.mane March 4, 2013 8:00 am

    the idea,airtel,vodafone, etc. charging more for calls always. what mattr if u creating ads for peoples.. go port out from all operators and join Aircel or Loop Mobile -in mumbai. satisfied with Aircel- prepaid and Loop Mobile-postpaid

  • shashee.mane March 4, 2013 7:56 am

    the idea,airtel,vodafone, etc. charging more for calls always. what mattr if u creating ads for peoples.. go port out from all operators and join Aircel or Loop Mobile -in mumbai. satisfied with Aircel- prepaid and Loop Mobile-postpaid plans.. . .

  • Sreedhar March 4, 2013 2:42 am

    Instead of spending money on these crappy Ads and investing money in Abhishek bachan, they can improve the network and lower the call charges, which automatically force customers come to their network!
    People in 21st century are more mature and dont need these type of Ads.

  • HARI DHAYALAN BANGALORE March 3, 2013 11:30 pm

    THIS IS REALLY VERY GOOD. NO WORDS TO SAY. ITS INSISTING TO UNDERSTAND EACH OTHER. THERE IS NO LIFE IF UNDERSTANDING IS NOT THERE. REQUEST IDEA TO CREATE AWARENESS ABOUT REAL RELATIONSHIP. ONCE AGAIN THANKS TO IDEA NETWORK. WOW WHAT AN IDEA SIRJI.

  • Kaushik March 3, 2013 10:35 pm

    This extragenius ads kept their call rates and vas services, data packs high always. Pls cut down on this costs

  • AsitPaul, Agartala March 3, 2013 2:05 pm

    Husband and Wife using identical phones are not so common!

    • Arjun Chandrashekar March 4, 2013 1:14 pm

      If A Person Uses Idea and His Wife Uses AirTel/Vodafone/BSNL/Aircel/Reliance/MTS, This Can’t Be an Imaginable as it Might can lead to Altercations if The Mobile Has Got Exchanged.

  • User March 3, 2013 2:00 pm

    Both should activate CALL FORWARDING to each others number.

    This idea seemed too forced. Sorry

    • Jagannath March 3, 2013 6:15 pm

      If u activate call forwarding on each other’s number, the call will just get forwarded in loops and will end up no where. Incomming on both the numbers would be dead.

      • User March 4, 2013 2:24 am

        Sorry, didn’t think that way.

        I guess only one party can activate call forwarding. But thanks for pointing me out. Till date didn’t thought of this way.

        Still this ad was too forced. But others may like it. Anyway the ad works or not, Idea users would be paying for this idea in cash.

  • Yukthi Raj March 3, 2013 1:54 pm

    Good and interesting ad, makes one to think of their family life….. :) Very appreciable that idea always coming with these type of ads…… Waiting for the next one now….. !!!

  • jax_ March 3, 2013 1:52 pm

    wtf! :/

  • manu March 3, 2013 1:41 pm

    all true but they’r also first in looting people

  • Apurba W.B March 3, 2013 1:32 pm

    Taking cue from Idea Ad if every child starts swapping their parents’ mobile phones. Soon we will become the country with highest divorce ratio.

    Be practical Yaar ………. Even now a days most couples dont tell his/her phone’s password to his/her dear ones ………. So what is the profit of telephone xchange ……… Lolzzzzzzz…..

    • Ms March 3, 2013 2:20 pm

      Sahi hey.an IDEA that could break your faimly

    • Manu March 3, 2013 4:42 pm

      True that bro

    • rudresh March 4, 2013 6:52 am

      true bro;)

    • Arjun Chandrashekar March 4, 2013 1:27 pm

      Yes. Even Their E – Mail and Passwords Cannot Be Revealed and also This AD Doesn’t Unite The Couple But Instead Break The Couple Feelings and Also Themselves

      IDEA Shut Your Service and Get Lost From Telecom Industry Get Million of Curses From Customers Who are Got Divorced