The Nokia-Microsoft deal is the talk of the town these days and new details about the future of the acquisition are coming out slowly. Recently, we came to know that Nokia Oyj will be renamed Microsoft Mobile Oy and the latest word that has come out is that Nokia as a brand name will soon see its sunset. Microsoft intends on rebranding the handset business soon and won’t be using the Nokia brand name for long.
“Microsoft Mobile Oy is a legal construct that was created to facilitate the merger. It is not a brand that will be seen by consumers. The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand,” is what Stephen Elop has said.
He has further clarified that Microsoft will keep on selling the Android devices that were built by Nokia and the reason for the same is being cited as the fact that these low cost devices are increasing the usage of other Microsoft services as new people are coming under the umbrella. Nokia’s Android devices come with a forked version of Android and support Microsoft services by default like Bling and Hotmail instead of Google search and Gmail. Microsoft is working towards rebranding with which the consumers can connect. Let us wait and watch how that turns out in future.
