Idea Cellular today unveiled a Health Music Album in Hyderabad. The music album is a collection of various Ragas and Vedic mantras which have been proven good for the physical health of listeners.
In line with the IDEA CELLULAR brand campaign titled ‘Walk When You Talk’ based on the theme of Health & Fitness, the new music album consists of eight different tracks derived from the mantras of the Vedas.
Morning walkers, music lovers, health conscious individuals, and all those who have always aspired to be in good health but are unable to indulge in a regular fitness regime, now have a musical route to fitness!
Speaking on the launch Mr. Pradeep Shrivastava Chief Marketing Officer, IDEA Cellular, quoted “Music is Universal and appeals to a wide range of audience. IDEA has a close association with music and is committed to the cause of music promotion amongst the Indian audience. The launch of Health Music, in association with the Indian Music Academy, is yet another initiative to connect with people in a manner that is acoustically exciting, and conveys the IDEA brand message of Health & Fitness. I am confident that this music will generate euphoria amongst listeners, and will gain popularity for its rich content that has the capability of enhancing physical health”.
Vinod November 21, 2009 at 6:43 pm
An Idea can change your life!!!! I think “IDEA” still did not get his idea which can change its life!!!!!!!!!!!
Rohan September 12, 2009 at 2:13 am
1 idea for idea how about 1sec pulse sirji!
rahul September 12, 2009 at 12:22 am
!dea is not interested about their quick pan india launch , they are busy providing these useless services.After they complete allindia coverage they should think of this idea
Duane September 12, 2009 at 12:16 am
@kaushik
KAUSHIK you stole the word out of my mouth … IDEA is desperate for attention and really needs some IDEAS! By the way does anyone know where thios is available? Can it be downloaded for free online (WHAT AN IDEA!) and if not then how much will it cost… price of one topup!
altaf September 11, 2009 at 11:24 pm
ye idea ko kya hogaya hai mobile service provider se HEALTH ADVISOR…..NEED A NEW IDEA SIRJI
Malik idrees September 11, 2009 at 4:11 pm
Good initative but the prime focus should be on services and a little more agressive in upcoming rollouts and benifits.
kaushik September 11, 2009 at 3:28 pm
!dea is short of ideas