Taking its Innovative Use Mobile- Save Paper campaign further, IDEA Cellular the GSM mobile service operator has partnered with the two leading Coffee chains – Barista and Café Coffee Day – to spread awareness about its Green campaign through a unique mobile application that will allow people to download the menu card and bill on their mobile phones. This will eliminate the need for paper-based menu and bill in that particular transaction.
Next time when you visit any Barista or Café Coffee Day outlet, make sure to do your bit for saving paper, by accessing the menu and bill through your mobile phone!
Visitors to these coffee outlets can access the mobile application through a simple download on their phones, browse through the menu, and select the items to be ordered. On completion, order summary is displayed and user can view the bill amount for the items ordered. The user will also get a message of the Use Mobile, Save Paper campaign.
Over 90 outlets of Barista in Delhi, Mumbai, Bangalore, Kolkata, Chennai, Hyderabad and Pune; and 75 Cafe Coffee Day outlets in Delhi, Mumbai and Bangalore will promote IDEA’s Use Mobile, Save Paper campaign by demonstrating to the youth of the country that the mobile phone applications can be effectively utilized to undertake large number of day-to-day activities, thereby saving tones of paper everyday.
This green initiative kicked-off on the occasion of Valentine’s Day on February 14th, and will continue for at least two weeks to connect with large number of people who frequent coffee joints, and engage them in the Green awareness campaign.
World over, millions of tonnes of trees get cut everyday to produce paper, leading to alarming rates of deforestation. One simple idea to save paper is to efficiently use the mobile phone for large number of day to day communication. The new IDEA campaign showcases how the mobile phone can be used as an efficient tool to read daily newspapers generate e-bills, make payments and transactions, issue e-tickets and boarding passes; thereby saving tonnes of paper everyday.
Vijay Kayal February 22, 2010 at 4:13 pm
Safeguard to environment , safety of trees and greenery are more lucrative on the papers. In actual life these are not followed strictly. It’s a yeomen’s job to properly guide the masses re the hidden dragon. “IDEA” deserve an accolade from one and all . Kudos to IDEA !!
anandh February 20, 2010 at 1:19 am
Talk rs.4 or more/day get re.1 tt free. works in tamil nadu. what an idea sirji
Prasath J February 18, 2010 at 1:45 am
I doubt how much paper it will save, especially in most hotels, price-list is displayed in a board anyway… Further any Idea for low-end mobile phone users???
Shoeb February 17, 2010 at 8:40 pm
Ye Idea walo par hasi aati hai mujhe… sale maharashtra mein to customers ko Idea se jayada koi nahi lootta… sabse mhenga aur sabse ghatiya…
rajiev February 17, 2010 at 9:53 am
there is no network in barista cafe, ha ha h ah ah ah ha ahahha h
Fahad February 17, 2010 at 7:45 am
Great work…. I mean gud job
doc_dip February 16, 2010 at 10:50 pm
what another foolest idea by IDEA sirji……why dont u guys use the OVERHEAD MENU BOARD JUST ABOVE THE COUNTER LIKE KFC OR Mc DONAlD’S???
if anyone carrying a non-gprs mob(still many carry bcoz its still india) then he/she shouldn’t be able to sip from barista or ccd???
wat an idea sirji…
rajiev February 16, 2010 at 9:03 pm
Rs.20 per day gprs,
saket February 16, 2010 at 6:23 pm
didn’t understnad
why one shud make EXTRA effort, to get paperless bills???
who will bear gprs or other charges?
birendra February 16, 2010 at 5:19 pm
vodafone is looting is subscriber in mumbai by charging highest call rate in local n STD by charging day first call to any local n std as a rental for his 51 pack to his subscriber .
anandh February 16, 2010 at 4:44 pm
better concentrate on call cost n mainly tower problem. idea works only in tier.1 n tier.2 cities not even in tier.3 cities . idea sirji look at towns n villages also
Hetal Patel February 16, 2010 at 4:15 pm
Hey Idea You Mission is to make People Fool.
Idea Charg Highest GPRS Charges among the Industry and by Save Paper move they want to cheat People
Just COmpare the Charges with any Operator like Reliance GSM Docomo, Aircel Vodafone
manoj Kandasamy February 16, 2010 at 4:10 pm
@SVSMANI
Hi, the application can be downloaded through Bluetooth at CCD/Barista for FREE of cost.
SVSMANI February 16, 2010 at 3:13 pm
ITS GOOD TO HEAR THIS TYPE OF SERVICE, BUT WHAT ARE THE CHARGES FOR THAT APPLICATION? ITS ONLY FOR COFEE DAY OR ANY OUTLET? HOW TO PAY IT BY CREDIT CARD OR ONLINE PAYMENT? CAN ANYONE CLEARLY TELL ABOUT THIS?