Xiaomi will launch its smartphones in India and 9 other key markets this year

By April 23rd, 2014 AT 6:21 PM

As we reported earlier, Xiaomi plans to enter India this year along with 9 other countries. At a press conference earlier today, Xiaomi’s founder and CEO, Lei Jun mentioned that the company will be expanding from smartphones, televisions and routers to even more categories of consumer electronics as well as expanding their operations in other countries including India, Brazil, Malaysia, Indonesia, Philippines, Thailand, Mexico, some Latin-American countries.

Xiaomi Mi3S
Xiaomi Mi3S

Xiaomi’s President and co-founder Bin Lin stated “You can certainly call this an acceleration… It’s our mission and our belief that this model should be able to achieve some level of success outside of China.” Xiaomi is popular for their great value for money devices that it sells online directly to consumers, there by cutting down the costs of middlemen. Xiaomi recorded $240 million worth of sales in a single day of web sale in China on April 8 which is known as the Black Friday of China. The company’s website is China’s 3rd largest e-commerce according to them. They plan to ship 100 million devices in 2015 alone.

If it enters India, it will give a tough competition to all the smartphone brands, be it India, Chinese or international. Gionee, yet another Chinese smartphone brand entered India in 2012 and has been doing great since then, showing impressive growth in just 2 years after starting its operation in the country. Oppo, another smartphone brand from China has entered India but is having hard time cracking the market.

Computer science engineer turned technology blogger. Following consumer electronics industry closely from 2006, he can now predict pretty much where the market is heading. He has a dream to own Android, Windows Phone and iOS smartphones all at the same time.

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arkaRamaSuvhamujjawalLamb Recent comment authors
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I have bought a GIONEE Pioneer P4 on 21.04.2014 @8250(including discount). It’s awesome.

some of my friends using elife e3, gpad g3,m2-all are best in all aspects. service has also here. I am a happy owner of Gionee.


It will take the market by storm.


*Well that’s not necessary bro. *Firstly they ll mostly have to set up distribution in order to really penetrate India simply selling smartphones online may work but won’t be as effective because online shopping hasn’t yet become truly mainstream in India.Most people still prefer buying mobiles from local dealers. *Second given their Chinese background they ll also have set up service centres so that people who buy their products can be confident about after sales service. *Third they ll have to undoubtedly invest in marketing not to create a brand image but just so that the common man can know… Read more »

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