Xiaomi announced the Redmi 4 in India on May 16, and the smartphone went on for sale today at 12 PM on both Amazon India and Mi.com. Just after the sale concluded, Xiaomi India’s Director, Manu Kumar Jain said that the company sold a total of 2,50,000 units in the sale and that too in just eight minutes.
Xiaomi had witnessed a similar response to their previous two Redmi phones launched in India earlier this year. The Xiaomi Redmi Note 4 first sale took place on January 23 and sold 2,50,000 units during the sale. Even the Xiaomi Redmi 4A, which went for sale on March 23, also recorded a total of 2,50,000 unit sales during its first sale.
The reason for such success for Xiaomi in India can be attributed to its pricing strategy. Speaking of which, the Xiaomi Redmi 4 starts at Rs. 6,999 and goes all the way up to Rs. 10,999.
Do make a note that the high-end variant of the Redmi 4 was not on sale today and won’t be available during the next sale as well.
The Redmi 4 flaunts a 5-inch HD display with a resolution of 720*1280 pixels along with an unspecified version of Corning Gorilla Glass and 2.5D curved glass on top. It is powered by an octa-core Qualcomm Snapdragon 435 chipset, paired with 2GB/3GB/4GB of RAM. The device comes with 16GB/32GB/64GB storage along with a hybrid microSD card slot for storage expansion.
The Redmi 4 has a 13MP camera at the back with PDAF, f/2.2 aperture, and a LED flash. Up front, Xiaomi has added a 5MP camera for selfies and video calls. The Redmi 4 looks like a stripped down variant of the Redmi Note 4 in terms of design and looks premium for the asking price.
The device runs Android 6.0.1 Marshmallow-based MIUI 8. Xiaomi has already released the Android Nougat preview as well for the Redmi 4. A 4100mAh battery fuels the device and Xiaomi is promising two-day battery life with the Redmi 4. The next sale of the Redmi 4 will be on May 30, 2017, 12 PM on both Amazon India and Mi.com. Have you purchased the device? Let us know in the comments section below.