With lucrative offerings on Prepaid why would anyone stick with Postpaid?

Fortunately or unfortunately though being fierce, the competition is not on par in the telecom industry on certain parameters, but a consumer has all reasons to rejoice. Be it quality or affordability, any consumer now has now multiple options to choose. We have been reporting various bundled offers for the prepaid segment from all the operators time to time on Telecomtalk.

If we notice, the results are very clear. Few of them to note are:

1. Prepaid users are enjoying the benefits as and when the market reacts i.e. quickly and were also able to quickly switch to a next offer available in the market.

2. Prepaid users are enjoying more benefits compared to the postpaid segment at less price points.
Earlier the case used to be this way where postpaid users, the premium segment used to enjoy more bundled benefits monthly than the prepaid segment who have all options to fly away. The market is not like earlier now. Prepaid users are enjoying more exclusive benefits than postpaid users who needs to settle bonded with billing cycle and PORT Out offers to the max from their operator. Prepaid users can enjoy full Talktime and ST included data packs whereas postpaid users are still being charged an extra ST on the same which doesn’t make any sense to a postpaid consumer.

mobileindia-charge

To put it on the table: On a high-level note as a consumer what is the significant value I’m gaining being a postpaid user? There are a lot of parameters to put forward and discuss which is not the main intention of this story now, but with lucrative offerings on prepaid and no service quality difference why would any one need to stick with postpaid segment anymore? If we observe atleast in the current scenario, operators are not trying any possibility to improve service experience of a postpaid consumer.

Also read: Airtel unlimited calling , Idea Unlimited calling , Vodafone unlimited calling

Glad to see that operators are focusing on the large segment of users i.e. prepaid and coming out with very lucrative offers every other day to withstand the competition. On the other hand, they should also remember that there are postpaid users as well on their network who are paying higher than the prepaid segment and don’t feel anything special about the privilege of being on postpaid.

The same is the case with almost all operators including the new entrant. What is the service or benefit difference does any teleco is offering to a postpaid user? The whole scenario looks like rushing away with no road map ahead to build a healthy postpaid ecosystem.

Case*: When a postpaid user is paying let us say some Rs 400 +ST for some X benefits monthly on an operator, the other day the same operator launches an offer for ~Rs380 including ST which gives Y benefits greater than X, who is the fool here? As a postpaid user, I use the same network and service like your prepaid user. Where is the significant difference from an operator on the postpaid segment?

Just to give an example experience : I have been using postpaid connections of almost all operators, while Idea has significant positive differences at IT end, I had an awful experience multiple times with their team not good in handling premium usage consumers whose CL is Rs30,000.

So, what should any postpaid consumer infer from this? With no significant differences between prepaid and postpaid segments now, why should anyone stick to postpaid segment and face all the hassle from telecoes when users get the same service and more benefits on prepaid? Everyone knows how tough it is to acquire and retain a postpaid consumer, but all these moves without any roadmap or planning in the telecom sector give out negative indications not to stick the with postpaid segment anymore and switch to prepaid and enjoy the services.

Dear readers, are you experiencing any significant differential experience on the postpaid segment? Do let us know your thoughts/opinions on your experiences on postpaid in the current market scenario and also on the story via comments or tweet me @Srikapardhi.
Note: Views are author’s own and are based on his experiences only*. May or may not be the same with your case as well.

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86 Comments on "With lucrative offerings on Prepaid why would anyone stick with Postpaid?"

 

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DUANE
December 24, 2016 6:20 pm 6:20 PM

Postpaid is for Corporates
Prepaid is for College Kids

Rest of us… fit somewhere in between.
Currently I identify myself as a Prepaid user.

pra
December 23, 2016 6:24 pm 6:24 PM

I am on Airtel myPlan and paying more then 345 and getting less benefits then 345 plan. Time to go back to prepaid.

sachin verma
December 22, 2016 8:55 pm 8:55 PM

Moral of the Story : Prepaid is Girlfriend and Postpaid is Wife…

Ajay
December 13, 2016 8:57 pm 8:57 PM
Post paid is for those who have money but not time. The major advantage of postpaid is delay of payment or better say can use service without paying bill for 2 months atmost. Whereas in prepaid balance khatam khel khatam. Further postpaid user don’t have time to browse for best fit plan . They just want best fit network. Yes there some serious issue with transprancy but in corporate world such thing are tolerated. STOP COMPARING EVERY PAID SERVICE TO JIO FREE SERVICE . I myself a 8 year old vodafone user .Before jio there was aircel crazy low cost… Read more »
Siddharth
December 14, 2016 9:49 pm 9:49 PM

What these fools don’t mention is that Prepaid makes you pay a whole month’s extra talk time with their 28 day validity. Taking the examples from this article itself.

Prepaid: 380*13 = 4940 Postpaid: 400*12 = 4800

Fact is, people who can afford Postpaid will use Postpaid. Prepaid cards are targeted mainly towards youngsters who have no source of income and whose parents want to keep a tight hold on their children’s cellphone usage.

TechLover
December 15, 2016 11:21 am 11:21 AM

This also shows you can’t even understand basic english written in the story.

TechLover
December 15, 2016 11:19 am 11:19 AM

I’m not sure whom you referred fool here but you became one with your math.

Prepaid 380*13=4940 as you said is inclusive of service tax and Postpaid : 400+60*12=5520 including tax. Set your things right before commenting someone.

Manoj Singh
December 15, 2016 10:42 am 10:42 AM

Thats not the case always, you can recharge for talk time with unlimited validity also. Yes, but for data you will have to use these 28 days recharge.

Raj
December 13, 2016 7:58 pm 7:58 PM

Honestly with no offense to anybody, people who use postpaid connection other than those who are forced to use them by their company (bills are paid by their company) are fools. I am currently using postpaid as my company connection but personally i will never use 😉

Manoj Singh
December 15, 2016 10:43 am 10:43 AM

I agree, my company is paying 1300 rs every month to Airtel for Blackberry data plan, how much data that device uses, hardly 1 GB and some 200-300 minutes of calls.

d5aqoëp
December 13, 2016 1:15 pm 1:15 PM

Postpaid is only useful if you plan to go to Kashmir regularly. Prepaid roaming doesn’t work there.

This is the only advantage of postpaid.

shah
December 13, 2016 11:12 am 11:12 AM

RCOM NEW POSTPAID PLANS JALSA 299 : UNLIMITED LOCAL/STD/INCOMING ROAMING VOICE CALLS ,100 ALL INDIA SMS FREE INCLUDING ROAMING + 300 MB DATA (4G/3G/2G) , JALSA 399 & JALSA 499 …..

saiesh
December 14, 2016 12:45 am 12:45 AM

Ha ha and no network for most of the time …

vishal
December 13, 2016 10:21 am 10:21 AM

Customers like me expect more data limit as a postpaid customer.

KAPIL K. DEV
December 13, 2016 9:19 am 9:19 AM

I think telecom operators promote prepaid service, as they will get money in advance.

Hari
December 13, 2016 8:26 am 8:26 AM

This is partially correct. My friend is using an idea plan with 300rs monthly charge; the call charges being 10 paisa per minute

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