Vodafone Launches Three New Plans Ranging from Rs. 52 to Rs. 99 Under the Vodafone Sakhi Scheme

Vodafone India has come with yet another interesting scheme ‘Vodafone Sakhi Pack’ for its subscribers in UP West & Uttarakhand. Earlier this year, Vodafone rolled out this service in a test phase and received phenomenal response across the region. Vodafone says that the “Vodafone Sakhi is free of cost service, which enables users to conveniently recharge their mobile phones, without sharing their mobile numbers with retailers.”

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Smt. Rekha Arya, Hon’ble Minister – Women’s Welfare and Child Development and Shri Dilip Kumar Ganta – Business Head, Vodafone UP West Circle at the launch of Vodafone Sakhi Pack

The company has announced this new scheme because the Vodafone Connected Women Report 2014 revealed that around the world, an estimated 300 million fewer women own a mobile phone than men. To address the concerns of women from rural India, to bring them to the forefront of the Digital revolution and empower them to stay connected with their near and dear ones, Vodafone India has introduced ‘Vodafone Sakhi’, a unique proposition empowering women in rural areas of UP-West and Uttarakhand.

Women consist of 50% of the total population in UP & Uttarakhand, but less than 20% of them have a mobile number in their name. To encourage more women to use mobile phone for basic communication needs, Vodafone has taken this initiative that will ensure safety security and empower them on a digital journey.

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To avail the Vodafone Private Recharge option, a customer needs to send a toll-free SMS – ‘Private’ – to 12604 which allows subscribers to make a Private Recharge through an OTP code, without sharing mobile number. This OTP can also be used for all recharges done over a 24 hour period.