Vivo Sub-Brand iQOO Likely to Launch Smartphones in India This March

Similar to Oppo, Vivo also launched a sub-brand called iQOO last year in China. The same sub-brand of Vivo is expected to make launch smartphones in the Indian market in March. With smartphone companies aggressively coming with sub-brands, iQOO will be Vivo’s take on the same. However, iQOO will operate as a separate entity in India, similar to how it is operating in China right now. So far, iQOO has launched five smartphones in the Chinese market and two more models are currently in the works, according to rumours on the web. iQOO will most likely act as an online brand of Vivo as the Chinese company is expected to shrink down the focus on the online market this year. iQOO will also take on the likes of Xiaomi’s Poco and Redmi, Oppo’s Realme and OnePlus as well. Having said that, Vivo is yet to confirm this development, so take this news with a pinch of salt.

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iQOO May Focus on Vivo’s Online Market

At the end of 2019, a report from 91mobiles revealed that Vivo might not launch anymore online exclusive models in 2020 as the company wants to focus on the offline market. Vivo launched some decent online-only models in 2019 like the Vivo Z1 Pro, Vivo U10 and Vivo U20, but the Chinese brand may not continue the same this year. So what about Vivo’s online market then? Well, it could be taken care of by iQOO, the sub-brand of Vivo in China.