Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI


UK telecommunications service provider Virgin Media O2 (VMO2) announced that it has connected 1,000 mobile masts to its 10 Gbps fibre backhaul network, boosting data speeds, lowering latency, and enhancing reliability for its customers. The upgraded sites benefit from an increase in capacity and throughput, VMO2 said in a release this month.
Also Read: Virgin Media O2 Launches Converged Interconnect Network for Enhanced Connectivity
Converged Interconnect Network (CIN)
These sites are now connected to the company’s new Converged Interconnect Network (CIN), which is designed to handle both mobile and fixed traffic on a unified infrastructure. By aggregating traffic closer to customers, the CIN improves network efficiency and resilience, ensuring a seamless experience even during peak usage, the company explained.
Overcoming Bottlenecks with Fibre Backhaul
Previously connected to a third-party backhaul connection, these mobile sites experienced bottlenecks during busy periods. By connecting the sites to its own fibre network, Virgin Media O2 claims its customers will now benefit from a higher capacity network with greater throughput.
Also Read: Virgin Media O2 Launches First Total Not Spot Site Under SRN Programme
Scalability and Cost Efficiency
The operator also highlighted the scalability of the new architecture, which can meet growing data demands while accelerating mobile network expansion. Additionally, integrating mobile and fixed traffic eliminates costs associated with competitor backhaul services.