TRAI Pushes Marketing Calls And Sms Guidelines To March 2011

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TRAI Pushes Marketing Calls And Sms Guidelines To March 2011If you are a high SMS user its sense of relief for you till march 2011.Telecom Regulatory Authority of India (TRAI) today announced a new mechanism to effectively arrest pesky commercial calls and empowered consumers against unwanted calls and SMSes.

The whole drama started in December as we shared in TelecomTalk when TRAI come with its first of its kind of amendment to regulate unwanted calls.

TRAI today issued “The Telecom Commercial Communications Customer Preference its Third Amendment Regulations 2011”.

As per the new amendment Consumer Preference Registration to stop Unsolicited Commercial Communication will start from 10th Feb 2011 with this subscribers will have all right to opt which service to opt and which not to.The regulation provides that the customer preferences would be effective within seven days from the day of opting it.

To control telemarketing calls (DoT) has now allocated a new separate numbering series starting with the number ‘140’ for telemarketing activities prior it was 70 so communicating the same to all the service providers and carrying out the required changes would require time.

Therefore, The Authority has to change the date of implementation of operationalization from 1st March 2011.

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A Happy Geek and a Network Research Engineer with a really cool day job…

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