Trai Says New DTH Rules Are Good For Both Consumers and Broadcasters

The Telecom Regulatory Authority of India (Trai) has released new amendments to the National Tariff Order which went into effect last year in February. The National Tariff Order (NTO) or the Trai Tariff Regime brought some reeling changes into the industry, made the pricing of channels and DTH connections fairer and gave more choices to the consumers as well. However, it also increased the prices of the DTH and cable TV connections as well. To patch this up, Trai has again released changes to the NTO which it is now referring to as NTO 2.0. But, the problem is that many broadcasters, big and small, are opposed to the NTO 2.0 saying that it is constricting their business and is likely to put many channels and broadcasters out of business. To this, Trai has issued a long answer in its latest press release thus highlighting the positives of the NTO 2.0 and emphasising the good changes which the new order will bring for the consumers and the broadcasters alike. These are some of the points that Trai has addressed.

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Trai Ensures Pricing Freedom for Broadcasters

Firstly, Trai noted that although the Trai tariff regime has been capable of bringing transparency into the pricing of channels and the DTH industry, in general, it has not been entirely successful in availing the full interest of the consumers because of the misuse of pricing flexibility given to the broadcasters and other service providers. Trai also noted that it has set up explicit revenue streams for the DPOs by means of NCF and for the broadcasters by means of pay channels.