Data about average duration of advts. per hour on TV channels during peak hours released by TRAI

Have you ever wondered why you have to sit through advertisements while watching your favourite prime time shows on TV despite having to pay a monthly subscription fee to your local cable operator or DTH provider. It’s not like they are providing you the service for free anyway, like free Apps on your cell phone are free because they get their revenue from advertisers, then why can’t the same concept apply to Pay channels.

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Well the answer is fairly simple, the free to air channels get their total revenue only from advertisers while pay channels get their revenue from a dual source, one part from the advertisers and one half from the cable or DTH operators, who in turn recover it from you in the form of subscription fee. But then who regulates how long an advertisement break can be, what percentage of a program duration can be comprised of Ads. The same TRAI which functions to regulate telecom operators for DOT also regulates the channels for Ministry of Information and Broadcasting (MIB).

The telecom regulatory authority of India (TRAI) has released the details about  average duration of Ads that are telecast on commercial channels during an hour of broadcast during prime time 7PM to 10PM. The data released by TRAI is as follows.

Also read: A handy guide to Satellites used for broadcasting DTH signals in India

Data for News Channels for the period 30 March To 29 June 2015

 

  1. No.
 

Name of the Broadcaster

 

Name of the Channel

Average duration per hour of Advertisements during peak hours (in minutes)
1Independent News Service Pvt LtdINDIA TV22.66
2ZEE AKAASH NEWS PVT. LTD.24 GHANTA21.73
3ZEE MEDIA CORPORATION LIMITED24 TAAS21.65
4New Delhi Television LimitedNDTV India21.17
5MCCSABP News21.10
6IBN Lokmat News Private LimitedIBN Lokmat20.18
7ZEE MEDIA CORPORATION LIMITEDZEE NEWS19.95
8TV TODAY NETWORK LTD.AAJ TAK19.70
9News24 Broadcast India Ltd.News2419.46
10Panorama Television Private LimitedETV Rajasthan17.75
11MCCSABP Ananda17.52
12TV18 Broadcast LtdIBN 717.26
13TV TODAY NETWORK LTD.TEZ17.24
14New Delhi Television LimitedNDTV Profit16.20
15MCCSABP Majha16.05
16TV TODAY NETWORK LTD.DILLI AAJTAK15.80
17ZEE MEDIA CORPORATION LIMITEDZEE 24GHANTE M.P.15.22
18TV TODAY NETWORK LTD.HEDLINES TODAY14.96
19TV18 Broadcast LtdCNN-IBN14.93
20ZEE MEDIA CORPORATION LIMITEDZee Telugu13.93
21ZEE MEDIA CORPORATION LIMITEDZee Kannada13.83
22Prism TV Private LimitedETV Marathi13.78
23ASIANET NEWS NETWORK PRIVATE LIMITEDAsianet News13.67
24Prism TV Private LimitedETV Bangla13.60
25ASIANET NEWS NETWORK PRIVATE LIMITEDSuvarna News13.59
26ZEE MEDIA CORPORATION LIMITEDZEE PUNJABI13.52
27Panorama Television Private LimitedETV U.P.13.49
28TV18 Broadcast LtdCNBC TV1813.49
29Prism TV Private LimitedETV Kannada13.47
30EENADU TELEVISION PRIVATE LIMITEDETV2 A.P.13.41
31Prism TV Private LimitedETV Gujarati13.39
32SUN TV NETWORK LIMITEDSUN NEWS13.30
33Panorama Television Private LimitedETV Bihar13.10
34Panorama Television Private LimitedETV Urdu12.97
35MM TV Ltd.Manorama News12.77
36The Mathrubhumi Printing and Publishing Company LimitedMATHRUBHUMI NEWS12.42

Data for Pay Non-news Channels for the period 30 March To 29 June 2015