Data about average duration of advts. per hour on TV channels during peak hours released by TRAI

By September 1st, 2015 AT 1:38 AM

Have you ever wondered why you have to sit through advertisements while watching your favourite prime time shows on TV despite having to pay a monthly subscription fee to your local cable operator or DTH provider. It’s not like they are providing you the service for free anyway, like free Apps on your cell phone are free because they get their revenue from advertisers, then why can’t the same concept apply to Pay channels.

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Well the answer is fairly simple, the free to air channels get their total revenue only from advertisers while pay channels get their revenue from a dual source, one part from the advertisers and one half from the cable or DTH operators, who in turn recover it from you in the form of subscription fee. But then who regulates how long an advertisement break can be, what percentage of a program duration can be comprised of Ads. The same TRAI which functions to regulate telecom operators for DOT also regulates the channels for Ministry of Information and Broadcasting (MIB).

The telecom regulatory authority of India (TRAI) has released the details about  average duration of Ads that are telecast on commercial channels during an hour of broadcast during prime time 7PM to 10PM. The data released by TRAI is as follows.

Also read: A handy guide to Satellites used for broadcasting DTH signals in India

Data for News Channels for the period 30 March To 29 June 2015

 

  1. No.
 

Name of the Broadcaster

 

Name of the Channel

Average duration per hour of Advertisements during peak hours (in minutes)
1Independent News Service Pvt LtdINDIA TV22.66
2ZEE AKAASH NEWS PVT. LTD.24 GHANTA21.73
3ZEE MEDIA CORPORATION LIMITED24 TAAS21.65
4New Delhi Television LimitedNDTV India21.17
5MCCSABP News21.10
6IBN Lokmat News Private LimitedIBN Lokmat20.18
7ZEE MEDIA CORPORATION LIMITEDZEE NEWS19.95
8TV TODAY NETWORK LTD.AAJ TAK19.70
9News24 Broadcast India Ltd.News2419.46
10Panorama Television Private LimitedETV Rajasthan17.75
11MCCSABP Ananda17.52
12TV18 Broadcast LtdIBN 717.26
13TV TODAY NETWORK LTD.TEZ17.24
14New Delhi Television LimitedNDTV Profit16.20
15MCCSABP Majha16.05
16TV TODAY NETWORK LTD.DILLI AAJTAK15.80
17ZEE MEDIA CORPORATION LIMITEDZEE 24GHANTE M.P.15.22
18TV TODAY NETWORK LTD.HEDLINES TODAY14.96
19TV18 Broadcast LtdCNN-IBN14.93
20ZEE MEDIA CORPORATION LIMITEDZee Telugu13.93
21ZEE MEDIA CORPORATION LIMITEDZee Kannada13.83
22Prism TV Private LimitedETV Marathi13.78
23ASIANET NEWS NETWORK PRIVATE LIMITEDAsianet News13.67
24Prism TV Private LimitedETV Bangla13.60
25ASIANET NEWS NETWORK PRIVATE LIMITEDSuvarna News13.59
26ZEE MEDIA CORPORATION LIMITEDZEE PUNJABI13.52
27Panorama Television Private LimitedETV U.P.13.49
28TV18 Broadcast LtdCNBC TV1813.49
29Prism TV Private LimitedETV Kannada13.47
30EENADU TELEVISION PRIVATE LIMITEDETV2 A.P.13.41
31Prism TV Private LimitedETV Gujarati13.39
32SUN TV NETWORK LIMITEDSUN NEWS13.30
33Panorama Television Private LimitedETV Bihar13.10
34Panorama Television Private LimitedETV Urdu12.97
35MM TV Ltd.Manorama News12.77
36The Mathrubhumi Printing and Publishing Company LimitedMATHRUBHUMI NEWS12.42

Data for Pay Non-news Channels for the period 30 March To 29 June 2015

 

  1. No.
 

Name of the Broadcaster

Name of Pay Channel (Non

News)

Average duration per hour of Advertisements during peak hours (in minutes)
1B4U Broadband India Pvt. Ltd.B4U Movies18.69
2SUN TV NETWORK LIMITEDUDAYA MOVIES17.68
3SUN TV NETWORK LIMITEDSUN TV17.57
4SUN TV NETWORK LIMITEDSUN TV HD17.57
5SUN TV NETWORK LIMITEDKIRAN17.42
6SUN TV NETWORK LIMITEDUDAYA MUSICS17.31
7E 24 Glamour LtdE2417.22
8SUN TV NETWORK LIMITEDGEMINI MOVIES16.92
9SUN TV NETWORK LIMITEDSUN MUSIC16.87
10SUN TV NETWORK LIMITEDSUN MUSIC HD16.87
11SUN TV NETWORK LIMITEDK TV16.48
12SUN TV NETWORK LIMITEDK TV HD16.48
13Multi Screen Media Pvt. Ltd.SAB TV16.22
14SUN TV NETWORK LIMITEDGEMINI TV16.21
15SUN TV NETWORK LIMITEDGEMINI TV HD16.21
16Multi Screen Media Pvt. Ltd.SONY TV16.08
17SUN TV NETWORK LIMITEDSURYA TV15.83
18Multi Screen Media Pvt. Ltd.PIX15.77
19Multi Screen Media Pvt. Ltd.MAX 215.56
20SUN TV NETWORK LIMITEDCHUTTI TV14.98
21STAR India Pvt LtdMovies OK14.95
22STAR India Pvt LtdSTAR Jalsha14.92
23STAR India Pvt LtdLife OK14.89
24STAR India Pvt LtdSTAR Pravah14.88
25STAR India Pvt LtdSTAR PluS14.83
26STAR India Pvt LtdSTAR Movies14.69
27SUN TV NETWORK LIMITEDUDAYA TV14.64
28STAR India Pvt LtdChannel [V]14.62
29SUN TV NETWORK LIMITEDUDAYA COMEDY14.60
30SUN TV NETWORK LIMITEDSURYA MUSICS14.54
31STAR India Pvt LtdSTAR World14.52
32SUN TV NETWORK LIMITEDADITHYA14.46
33ASIANET COMMUNICATIONS LTDAsianet Plus14.35
34SUN TV NETWORK LIMITEDGEMINI MUSICS14.29
35Multi Screen Media Pvt. Ltd.MAX TV14.27
36VIJAY TELEVISION PVT LIMITEDVijay TV14.18
37ASIANET COMMUNICATIONS LTDSuvarna14.10
38ASIANET COMMUNICATIONS LTDAsianet14.10
399X Media Pvt. Ltd.9X Jhakaas13.99
409X Media Pvt. Ltd.9X Jalwa13.98
41Zee Entertainment Enterprises LtdZee Marathi13.94
42STAR India Pvt LtdFox Fx13.92
43Zee Entertainment Enterprises LtdZee TV13.91
44Zee Entertainment Enterprises LtdZee Bangla13.91
 

  1. No.
 

Name of the Broadcaster

Name of Pay Channel (Non

News)

Average duration per hour of Advertisements during peak hours (in minutes)
45Zee Entertainment Enterprises LtdZee Talkies13.88
46Zee Entertainment Enterprises LtdZee Cinema13.87
47Multi Screen Media Pvt. Ltd.AXN13.86
48Zee Entertainment Enterprises Ltd& Pictures13.83
49Zee Entertainment Enterprises Ltd& Pictures HD13.83
50NGC Network (India) Private LimitedNational Geographic Channel13.82
51SUN TV NETWORK LIMITEDGEMINI COMEDY13.80
52Genx Entertainment LtdBindass13.79
53Zee Entertainment Enterprises LtdZee Action Cinema13.76
54Silverstar Communications LTdMEGA MUSIQ13.76
55Zee Entertainment Enterprises LtdZee Classic Cinema13.75
56Zee Entertainment Enterprises LtdZee Café13.74
57NGC Network (India) Private LimitedFox Life13.73
58NGC Network (India) Private LimitedFox Life HD13.73
59Zee Entertainment Enterprises LtdZee Bangla Cinema13.68
60Discovery Communications IndiaDiscovery Channel Tamil13.68
61Discovery Communications IndiaDiscovery Channel13.68
62Discovery Communications IndiaAnimal Planet13.67
63Viacom18 Media Private LimitedCOMEDY CENTRAL13.66
64Paul Entertainments Private Limited9X Tashan13.63
65STAR India Pvt LtdSTAR World Hd13.62
66Zee Entertainment Enterprises Ltd& TV13.56
67Zee Entertainment Enterprises Ltd& TV HD13.56
68ASIANET COMMUNICATIONS LTDSuvarna Plus13.56
69Discovery Communications IndiaTLC13.56
70Bangla Entertainment Private LtdSONY AATH13.55
71Turner International India Pvt. Ltd.Cartoon Network13.55
72Viacom18 Media Private LimitedMTV13.52
73Discovery Communications IndiaDiscovery Science13.50
74STAR India Pvt LtdSTAR Plus HD13.45
75STAR India Pvt LtdSTAR Movies HD13.44
76Turner International India Pvt. Ltd.POGO13.38
779X Media Pvt. Ltd.9X M13.34
78Viacom18 Media Private LimitedSONIC13.31
79Viacom18 Media Private LimitedNICK13.21
80Discovery Communications IndiaDiscovery Turbo13.16
81UTV Entertainment Television LtdBindaas Play13.11
82STAR India Pvt LtdSTAR Gold13.05
83Raj Television Network Ltd.Raj TV13.03
84Sahara India TV NetworkSahara One13.00
85MAA TELEVISION NETWORK LIMITEDMAATV12.97
86Zee Entertainment Enterprises LtdZee Studio12.96
87MAA TELEVISION NETWORK LIMITEDMAA MOVIES12.95
88Epic Television Networks Pvt LtdEpic TV12.94
89ASIANET COMMUNICATIONS LTDAsianet Movies12.92
 

  1. No.
 

Name of the Broadcaster

Name of Pay Channel (Non

News)

Average duration per hour of Advertisements during peak hours (in minutes)
90Genx Entertainment LtdUTV Action12.91
91Discovery Communications IndiaDiscovery Kids12.90
92The Walt Disney Company (India) P Ltd.Disney12.87
93Viacom18 Media Private LimitedCOLORS12.86
94SUN TV NETWORK LIMITEDCHINTU TV12.83
95United Home Entertainment Pvt LtdHungama12.81
96UTV Entertainment Television LtdUTV Movies12.80
97MAA TELEVISION NETWORK LIMITEDMAA GOLD12.66
98Reliance Big Broadcasting Private LimitedBIG MAGIC Ganga12.42
99NDTV Lifestyle LimitedNDTV Good Times12.37
100SUN TV NETWORK LIMITEDKOCHU TV12.31
101Zee Entertainment Enterprises LtdZing12.13
102Multi Screen Media Pvt. Ltd.PAL12.12
103ODISHA TELEVISION LTD.TARANG12.12
104MAA TELEVISION NETWORK LIMITEDMAA MUSIC12.07
105MAVIS SATCOM LIMITEDJAYA MAX12.04

The above figures show that Advertisements comprise between 20% to 35% of the total duration of a TV show aired during prime time on free to and Pay channels. Are you as a TV viewer satisfied by the duration of Advertisements shown during your favourite TV show during prime time? Let us know your views and opinions through your comments below.

Esmail is our very own in-house spectrum specialist. He is passionate about Telecom, DTH and OTT video streaming apps. When not writing an article, you can find him binge watching shows on Netflix while sipping on a cup of coffee.

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Mohit

In chrome also, whenever I search in chrome, Ads alert pop up comes. I tried some ways to remove it but it installs back. On my laptop.
There is no way to use ad free internet and ad free TV channels. Front and back page of newspapers also have full length ads.

Kunal

Initially when HD was launched there used to be so less ads, mostly 1 min ads, but now its the same as SD. And Zee network specially zee cinema has probably the longest ads even on HD. Every freaking news channel say one line news and then ad. Now a days FM radio is also a pain, full of ads and less songs. Multiplexes haven’t been spared either. So many TV ads before the movie starts.

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