Data about average duration of advts. per hour on TV channels during peak hours released by TRAI

Have you ever wondered why you have to sit through advertisements while watching your favourite prime time shows on TV despite having to pay a monthly subscription fee to your local cable operator or DTH provider. It’s not like they are providing you the service for free anyway, like free Apps on your cell phone are free because they get their revenue from advertisers, then why can’t the same concept apply to Pay channels.

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Well the answer is fairly simple, the free to air channels get their total revenue only from advertisers while pay channels get their revenue from a dual source, one part from the advertisers and one half from the cable or DTH operators, who in turn recover it from you in the form of subscription fee. But then who regulates how long an advertisement break can be, what percentage of a program duration can be comprised of Ads. The same TRAI which functions to regulate telecom operators for DOT also regulates the channels for Ministry of Information and Broadcasting (MIB).

The telecom regulatory authority of India (TRAI) has released the details about  average duration of Ads that are telecast on commercial channels during an hour of broadcast during prime time 7PM to 10PM. The data released by TRAI is as follows.

Also read: A handy guide to Satellites used for broadcasting DTH signals in India

Data for News Channels for the period 30 March To 29 June 2015

 

  1. No.
 

Name of the Broadcaster

 

Name of the Channel

Average duration per hour of Advertisements during peak hours (in minutes)
1 Independent News Service Pvt Ltd INDIA TV 22.66
2 ZEE AKAASH NEWS PVT. LTD. 24 GHANTA 21.73
3 ZEE MEDIA CORPORATION LIMITED 24 TAAS 21.65
4 New Delhi Television Limited NDTV India 21.17
5 MCCS ABP News 21.10
6 IBN Lokmat News Private Limited IBN Lokmat 20.18
7 ZEE MEDIA CORPORATION LIMITED ZEE NEWS 19.95
8 TV TODAY NETWORK LTD. AAJ TAK 19.70
9 News24 Broadcast India Ltd. News24 19.46
10 Panorama Television Private Limited ETV Rajasthan 17.75
11 MCCS ABP Ananda 17.52
12 TV18 Broadcast Ltd IBN 7 17.26
13 TV TODAY NETWORK LTD. TEZ 17.24
14 New Delhi Television Limited NDTV Profit 16.20
15 MCCS ABP Majha 16.05
16 TV TODAY NETWORK LTD. DILLI AAJTAK 15.80
17 ZEE MEDIA CORPORATION LIMITED ZEE 24GHANTE M.P. 15.22
18 TV TODAY NETWORK LTD. HEDLINES TODAY 14.96
19 TV18 Broadcast Ltd CNN-IBN 14.93
20 ZEE MEDIA CORPORATION LIMITED Zee Telugu 13.93
21 ZEE MEDIA CORPORATION LIMITED Zee Kannada 13.83
22 Prism TV Private Limited ETV Marathi 13.78
23 ASIANET NEWS NETWORK PRIVATE LIMITED Asianet News 13.67
24 Prism TV Private Limited ETV Bangla 13.60
25 ASIANET NEWS NETWORK PRIVATE LIMITED Suvarna News 13.59
26 ZEE MEDIA CORPORATION LIMITED ZEE PUNJABI 13.52
27 Panorama Television Private Limited ETV U.P. 13.49
28 TV18 Broadcast Ltd CNBC TV18 13.49
29 Prism TV Private Limited ETV Kannada 13.47
30 EENADU TELEVISION PRIVATE LIMITED ETV2 A.P. 13.41
31 Prism TV Private Limited ETV Gujarati 13.39
32 SUN TV NETWORK LIMITED SUN NEWS 13.30
33 Panorama Television Private Limited ETV Bihar 13.10
34 Panorama Television Private Limited ETV Urdu 12.97
35 MM TV Ltd. Manorama News 12.77
36 The Mathrubhumi Printing and Publishing Company Limited MATHRUBHUMI NEWS 12.42

Data for Pay Non-news Channels for the period 30 March To 29 June 2015

 

  1. No.
 

Name of the Broadcaster

Name of Pay Channel (Non

News)

Average duration per hour of Advertisements during peak hours (in minutes)
1 B4U Broadband India Pvt. Ltd. B4U Movies 18.69
2 SUN TV NETWORK LIMITED UDAYA MOVIES 17.68
3 SUN TV NETWORK LIMITED SUN TV 17.57
4 SUN TV NETWORK LIMITED SUN TV HD 17.57
5 SUN TV NETWORK LIMITED KIRAN 17.42
6 SUN TV NETWORK LIMITED UDAYA MUSICS 17.31
7 E 24 Glamour Ltd E24 17.22
8 SUN TV NETWORK LIMITED GEMINI MOVIES 16.92
9 SUN TV NETWORK LIMITED SUN MUSIC 16.87
10 SUN TV NETWORK LIMITED SUN MUSIC HD 16.87
11 SUN TV NETWORK LIMITED K TV 16.48
12 SUN TV NETWORK LIMITED K TV HD 16.48
13 Multi Screen Media Pvt. Ltd. SAB TV 16.22
14 SUN TV NETWORK LIMITED GEMINI TV 16.21
15 SUN TV NETWORK LIMITED GEMINI TV HD 16.21
16 Multi Screen Media Pvt. Ltd. SONY TV 16.08
17 SUN TV NETWORK LIMITED SURYA TV 15.83
18 Multi Screen Media Pvt. Ltd. PIX 15.77
19 Multi Screen Media Pvt. Ltd. MAX 2 15.56
20 SUN TV NETWORK LIMITED CHUTTI TV 14.98
21 STAR India Pvt Ltd Movies OK 14.95
22 STAR India Pvt Ltd STAR Jalsha 14.92
23 STAR India Pvt Ltd Life OK 14.89
24 STAR India Pvt Ltd STAR Pravah 14.88
25 STAR India Pvt Ltd STAR PluS 14.83
26 STAR India Pvt Ltd STAR Movies 14.69
27 SUN TV NETWORK LIMITED UDAYA TV 14.64
28 STAR India Pvt Ltd Channel [V] 14.62
29 SUN TV NETWORK LIMITED UDAYA COMEDY 14.60
30 SUN TV NETWORK LIMITED SURYA MUSICS 14.54
31 STAR India Pvt Ltd STAR World 14.52
32 SUN TV NETWORK LIMITED ADITHYA 14.46
33 ASIANET COMMUNICATIONS LTD Asianet Plus 14.35
34 SUN TV NETWORK LIMITED GEMINI MUSICS 14.29
35 Multi Screen Media Pvt. Ltd. MAX TV 14.27
36 VIJAY TELEVISION PVT LIMITED Vijay TV 14.18
37 ASIANET COMMUNICATIONS LTD Suvarna 14.10
38 ASIANET COMMUNICATIONS LTD Asianet 14.10
39 9X Media Pvt. Ltd. 9X Jhakaas 13.99
40 9X Media Pvt. Ltd. 9X Jalwa 13.98
41 Zee Entertainment Enterprises Ltd Zee Marathi 13.94
42 STAR India Pvt Ltd Fox Fx 13.92
43 Zee Entertainment Enterprises Ltd Zee TV 13.91
44 Zee Entertainment Enterprises Ltd Zee Bangla 13.91
 

  1. No.
 

Name of the Broadcaster

Name of Pay Channel (Non

News)

Average duration per hour of Advertisements during peak hours (in minutes)
45 Zee Entertainment Enterprises Ltd Zee Talkies 13.88
46 Zee Entertainment Enterprises Ltd Zee Cinema 13.87
47 Multi Screen Media Pvt. Ltd. AXN 13.86
48 Zee Entertainment Enterprises Ltd & Pictures 13.83
49 Zee Entertainment Enterprises Ltd & Pictures HD 13.83
50 NGC Network (India) Private Limited National Geographic Channel 13.82
51 SUN TV NETWORK LIMITED GEMINI COMEDY 13.80
52 Genx Entertainment Ltd Bindass 13.79
53 Zee Entertainment Enterprises Ltd Zee Action Cinema 13.76
54 Silverstar Communications LTd MEGA MUSIQ 13.76
55 Zee Entertainment Enterprises Ltd Zee Classic Cinema 13.75
56 Zee Entertainment Enterprises Ltd Zee Café 13.74
57 NGC Network (India) Private Limited Fox Life 13.73
58 NGC Network (India) Private Limited Fox Life HD 13.73
59 Zee Entertainment Enterprises Ltd Zee Bangla Cinema 13.68
60 Discovery Communications India Discovery Channel Tamil 13.68
61 Discovery Communications India Discovery Channel 13.68
62 Discovery Communications India Animal Planet 13.67
63 Viacom18 Media Private Limited COMEDY CENTRAL 13.66
64 Paul Entertainments Private Limited 9X Tashan 13.63
65 STAR India Pvt Ltd STAR World Hd 13.62
66 Zee Entertainment Enterprises Ltd & TV 13.56
67 Zee Entertainment Enterprises Ltd & TV HD 13.56
68 ASIANET COMMUNICATIONS LTD Suvarna Plus 13.56
69 Discovery Communications India TLC 13.56
70 Bangla Entertainment Private Ltd SONY AATH 13.55
71 Turner International India Pvt. Ltd. Cartoon Network 13.55
72 Viacom18 Media Private Limited MTV 13.52
73 Discovery Communications India Discovery Science 13.50
74 STAR India Pvt Ltd STAR Plus HD 13.45
75 STAR India Pvt Ltd STAR Movies HD 13.44
76 Turner International India Pvt. Ltd. POGO 13.38
77 9X Media Pvt. Ltd. 9X M 13.34
78 Viacom18 Media Private Limited SONIC 13.31
79 Viacom18 Media Private Limited NICK 13.21
80 Discovery Communications India Discovery Turbo 13.16
81 UTV Entertainment Television Ltd Bindaas Play 13.11
82 STAR India Pvt Ltd STAR Gold 13.05
83 Raj Television Network Ltd. Raj TV 13.03
84 Sahara India TV Network Sahara One 13.00
85 MAA TELEVISION NETWORK LIMITED MAATV 12.97
86 Zee Entertainment Enterprises Ltd Zee Studio 12.96
87 MAA TELEVISION NETWORK LIMITED MAA MOVIES 12.95
88 Epic Television Networks Pvt Ltd Epic TV 12.94
89 ASIANET COMMUNICATIONS LTD Asianet Movies 12.92
 

  1. No.
 

Name of the Broadcaster

Name of Pay Channel (Non

News)

Average duration per hour of Advertisements during peak hours (in minutes)
90 Genx Entertainment Ltd UTV Action 12.91
91 Discovery Communications India Discovery Kids 12.90
92 The Walt Disney Company (India) P Ltd. Disney 12.87
93 Viacom18 Media Private Limited COLORS 12.86
94 SUN TV NETWORK LIMITED CHINTU TV 12.83
95 United Home Entertainment Pvt Ltd Hungama 12.81
96 UTV Entertainment Television Ltd UTV Movies 12.80
97 MAA TELEVISION NETWORK LIMITED MAA GOLD 12.66
98 Reliance Big Broadcasting Private Limited BIG MAGIC Ganga 12.42
99 NDTV Lifestyle Limited NDTV Good Times 12.37
100 SUN TV NETWORK LIMITED KOCHU TV 12.31
101 Zee Entertainment Enterprises Ltd Zing 12.13
102 Multi Screen Media Pvt. Ltd. PAL 12.12
103 ODISHA TELEVISION LTD. TARANG 12.12
104 MAA TELEVISION NETWORK LIMITED MAA MUSIC 12.07
105 MAVIS SATCOM LIMITED JAYA MAX 12.04

The above figures show that Advertisements comprise between 20% to 35% of the total duration of a TV show aired during prime time on free to and Pay channels. Are you as a TV viewer satisfied by the duration of Advertisements shown during your favourite TV show during prime time? Let us know your views and opinions through your comments below.

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7 Comments on "Data about average duration of advts. per hour on TV channels during peak hours released by TRAI"

 

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Mohit
September 1, 2015 12:28 pm 12:28 PM

In chrome also, whenever I search in chrome, Ads alert pop up comes. I tried some ways to remove it but it installs back. On my laptop.
There is no way to use ad free internet and ad free TV channels. Front and back page of newspapers also have full length ads.

Kunal
September 1, 2015 10:09 am 10:09 AM

Initially when HD was launched there used to be so less ads, mostly 1 min ads, but now its the same as SD. And Zee network specially zee cinema has probably the longest ads even on HD. Every freaking news channel say one line news and then ad. Now a days FM radio is also a pain, full of ads and less songs. Multiplexes haven’t been spared either. So many TV ads before the movie starts.

Mohit
September 1, 2015 6:10 am 6:10 AM

If they reduce the duration of ads then these channels find other way to show ads. The way of IPL matches. In which the ad is shown in L form and the match screen become small when ad comes in.

Sunil
September 1, 2015 10:36 am 10:36 AM

It’s really annoying the way cricket broadcasting channels shrink the screen to show ads on each and every ball bowled. We don’t pay money for them to make money like this. Screen shrinking is the worst disruption you can have while watching live matches on TV.

ramachandra
September 1, 2015 10:34 am 10:34 AM

Is the TRAI approval exists for showing ads in L-Form/Strips/Scrolls and Logo Display? Pls elaborate. thanks

Mohit
September 1, 2015 12:32 pm 12:32 PM

Well, there is one hidden side of trai. They pass rules in front of public only to show public that trai is a regulatory authority. But in reality Private companies pay huge money to show ads without any terms.

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