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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI
The Telecom Regulatory Authority of India (Trai) has finally released the amendments to the tariff regime. Trai’s new tariff regime in the broadcasting sector became effective on April 1, 2019, but TV viewers had several issues with the major one being the increased monthly bills. To address the issues with Trai tariff regime, Trai issued two consultation papers on August 16, 2019, and September 15, 2019. Trai has addressed various issues related to bouquets offered by DPOs, Network Capacity Fee (NCF) reduction, NCF for Multi TV charges and more amendments. Furthermore, Trai also considered the concern of broadcasters regarding huge carriage fee being charged by DPOs. The regulator has made it mandatory for the broadcasters to publish the revised channels prices by January 15, 2020, while DPO should add the same by January 30, 2020. The new changes will be effective to the consumers by March 1, 2020.
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Trai Makes Major Changes to Bouquets Offered by Broadcasters
After discussing a lot with the stakeholders and the public, Trai has come up with these new changes. Firstly, Trai has addressed the issue of a huge discount in the formation of bouquets by the broadcasters. The Authority has come up with two conditions to ensure that the price of a-la-carte channels does not become illusionary; The first case is the sum of a-la-carte rates of the pay channels (MRP) forming part of a bouquet shall in no case exceed one and half times the rate of the bouquet of which such pay channels are a part. In the second case, the a-la-carte rates of each pay channel (MRP), forming part of a bouquet, shall in no case exceed three times the average rate of a pay channel of the bouquet of which such pay channel is a part.
