Tele2 Russia Announces Plans to Rebrand by End of 2024

Tele2 Russia said this move comes as the company decided not to renew its licensing agreement for the existing brand.

Highlights

  • Tele2 Russia to phase out Tele2 brand by end of 2024.
  • Focus on maintaining continuity while transitioning to a new brand identity.
  • Expansion of LTE coverage along key highways connecting major regions.

Follow Us

Tele2 Russia Announces Plans to Rebrand by End of 2024
Russian mobile operator Tele2 Russia has announced plans to stop using the Tele2 brand by the end of 2024. The telco recently announced plans to carry out a rebranding exercise and has already devised a strategy that maintains continuity with the current brand, aimed at seamlessly transitioning from its current brand identity. Tele2 Russia said this move comes as the company decided not to renew its licensing agreement for the existing brand.

Also Read: Tele2 Russia Introduces 4G Turbo Option for Enhanced Mobile Internet Speeds




Rebranding Strategy

According to the announcement made in early April, Tele2 Russia will come up with a new logo and brand name by the end of 2024, aligning with upholding continuity. A new name is already in development and should ensure continuity with the existing brand, the company said, noting that the Tele2 brand license expires on December 31, 2024.

The last time Tele2 updated the brand was in January 2017, in which the operator changed its slogan and corporate identity.

Also Read: Tele2 Russia Completes Network Modernisation in Moscow Metro

Tele2 Russia Expands Network

At the end of March 2024, Tele2 reported that it has expanded its LTE coverage to include the new M12 Vostok high-speed highway, connecting regions such as Moscow, Vladimir, Nizhny Novgorod, Chuvashia, and Tatarstan. Travelers on this toll motorway now enjoy stable voice communication and high-speed mobile internet connectivity from Moscow to Kazan.

To achieve this, Tele2 Russia has installed 80 new base stations while also upgrading existing sites along the route. Additionally, Pilar, a tower company affiliated with Tele2, has built 20 antenna mast structures in the Chuvash Republic to support cellular communication equipment for all operators.

Furthermore, Tele2 Russia said it has begun preparations for tower infrastructure on the M4 Don highway and M11 Neva highway. The tower company Pilar currently manages a portfolio exceeding 19,000 sites across the Russia.

Reported By

Telecom Analyst

Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.

Recent Comments

Faraz :

BSNL's employee union is always unhappy.. Instead of doing anything, they believe in blaming gov. But still there would have…

BSNL Ropes in Boston Consulting Group for Revival: Report

Shivraj Roy :

why is such a hurry? june 4 is a week away ,government will change or not idk but why is…

BSNL and MTNL to Prioritise Govt Departments for Selling Land:…

Faraz :

Also upload speed is never 100 Mbps in wireless.. while Fiber gives 100 Mbps download as well as upload. So…

Jio AirFiber Launches 3 Months or Quarterly Plans with OTT

Shivraj Roy :

Bruh doesn’t work on my iPhone 11 as its a 4g phone

Vi Announces 130GB Free Data for Prepaid Users

niftycall :

They should increase monthly data limit to 3.3tb at par with their fiber line broadband. 1000gb is too less

Jio AirFiber Launches 3 Months or Quarterly Plans with OTT

Load More
Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments