Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks

Tata Sky has been the de-facto DTH service provider for consumers after the new Trai tariff mandate came into effect. However, over the last month or so, the opinion of consumers has changed, thanks to Tata Sky’s removal of Multi TV policy. Effective June 15, Tata Sky has removed its Multi TV policy and the existing subscribers will now have to pay mandatory Rs 153 as NCF charges for every connection they choose. However, on the brighter side, the company has come up with a new service called ‘Tata Sky Room TV‘ allowing users to choose the channels they just want to watch. However, the Rs 153 NCF charges are mandatory for every connection. On the flip side, DTH operators like Airtel Digital TV, D2h and Dish TV are charging a maximum of Rs 80 as NCF charges for secondary connection, which clearly shows Tata Sky Multi TV service is overpriced.

Rs 153 NCF Now Mandatory for All Connections
Another grey area which Tata Sky was touching with its multi-TV policy had to do with the channels which the customers were able to watch on their secondary TVs. The Tata Sky subscribers with multi-TV connections were experiencing mirroring of channels, meaning that they had to see the same channels as their primary connection, and this also hindered the flexibility of the subscribers. Now, given all these reasons, Tata Sky finally decided to make the shift to a new pricing structure for multiple-TV connections. As TelecomTalk confirmed with the Tata Sky customer service team, we got to know that now the Rs 153 NCF will be applicable for all DTH connections across India, without exception.