Tata Sky to Completely Remove Multi TV Policy: Causes and Effects

Tata Sky is the only DTH provider right now which has decided to pull off its multi-TV policy from the shelves

Highlights
  • Now Tata Sky multiple connections will be billed individually with no mirroring channels
  • Other DTH providers like D2h, Dish TV and Airtel Digital TV are providing multi-TV plans to the subscribers

Ever since the Telecom Regulatory Authority of India (Trai) implemented the new tariff regime, the DTH and cable service providers have been surrounded by issues. The new regulatory framework brought many new questions with it along with the new rules. When the new rules went to effect, there was no clear direction on the multi-TV plans by the DTH service providers. However, later, the DTH service providers had issued their multi-TV policies one by one, thus giving different rates for secondary TV connections. However, now there might be another twist in the story as Tata Sky has announced that it will be withdrawing its multi-TV plans from its portfolio. To know why this happened, and what are the effects of this new announcement by Tata Sky, read ahead.

Tata Sky Multi-TV Policy Withdrawl Details and Causes

A Tata Sky representative recently announced a few days back that the DTH service provider would be withdrawing its multi-TV plans starting June 15. This announcement means that subscribers of Tata Sky would have to pay separately for each secondary connection that they have bought instead of a discounted price for the secondary connections. Tata Sky has also said that the subscribers should toggle their channel selections to make their subscriptions more affordable after this implementation as all the connections will be billed separately. However, the separate connections would also mean that now subscribers will be able to select their channels of choice instead of going with the mirrored channels of the primary connection.

It is also worth noting that Tata Sky has decided to withdraw its multi-TV policy because it was likely hindering the new Trai tariff regime. For example, the Trai tariff order relating to multi-TV connections had said that the discount by the DTH service provider was only applicable to NCF and not on pay channels. However, Tata Sky’s multi-TV scheme had an unclear pricing structure, and it wasn’t clear whether the service provider was offering a discount on NCF or pay channels or both.

Effect on Tata Sky Multi-TV Subscribers

Currently, the Tata Sky subscribers having multiple TVs in their households are enjoying better prices as compared to two or three separate connections. However, once the multi-TV policy of Tata Sky is withdrawn, it will be much costlier for the subscribers to keep multiple TVs running in their homes. Right now, the multi-TV system has set pricing brackets for the subscribers, which define how much a customer pays for the secondary TV depending on the price of the primary subscription. The secondary TV in the Tata Sky multi-TV connection also mirrors the channels of the primary connection.

The pricing brackets for the secondary Tata Sky connection would be put to rest after the June 15 deadline, and every Tata Sky subscription in a home will be billed separately. This means that if you keep the same channels running on your Tata Sky subscriptions, then you will be paying more than what you are paying now. This can be avoided by changing the channel choices for the multiple connections in a specific way.

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Arpit spends his day closely following the telecom and tech industry. A music connoisseur and a night owl, he also takes a deep interest in the Indian technology start-up scene and spends rest of his time spilling poetry and stories on paper.

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Bharat KhannaShubhamLokeshDilowarRajesh Recent comment authors
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Bharat Khanna
Bharat Khanna

The channels are to be put at blame here, they have set exorbitant prices while dth charges are still pretty low. In the haste of trying to govern / regulate how DTH and cable providers earn money, they gave free reign to channel.

TRAI should pass a rule saying if you show ads on your channel than you can not charge subscribers for your channel, it should be free

Shubham
Shubham

Dear Jio Gigafiber team pls come soon..you are oxygen of our digital life..we all really fed up with these sh!ty operators.

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