Tata Sky and Airtel Digital TV Withdraw Sports Channel Preview Offer Within a Week of Rollout

With the beginning of the cricket season in India as the Indian Premier League kickstarted, the TV industry also dawned a highly optimistic outlook. Amongst there, were also the DTH companies which had been thrashed recently by the new Trai tariff regime. The chance was a good one for these companies to expand their reach and viewership and to penetrate parts of India which had been previously untouched. To do that, they introduced free preview for sports channels for their customers. However, now it seems two of the biggest DTH providers – Tata Sky and Airtel Digital TV have put an end to this party and ended the free preview of these sports channels.

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Tata Sky and Airtel Digital TV Withdraw Sports Preview

Previously, under the free preview offer Airtel Digital TV and Tata Sky, both were offering numerous channels for free to the subscribers. During the time of the rollout of the offer, it was said that the free channels preview would be live starting March 23, 2019, and would end on May 19, 2019, coincidentally with the end of the cricket season. Channels like Star Sports 1 Hindi, Star Sports 1 Tamil, Star Sports 1 Telugu, Star Sports 1 Kannada, and Start Sports 1 Bangla were available under this free preview offer from both Airtel Digital TV and Tata Sky as well, but now the offer has fallen victim to a premature scraping.

The information about the scraping of the free preview offer broke out on March 30, i.e. a week after the launch of the offer. Airtel Digital TV announced that it would withdraw the offer from its side on March 30, 2019. The provider also added in its announcement that subscribers who wish to continue their plan with the Star Sports channels could do so by subscribing to them via missed call or by adding them to their channel selection through the website. To recall, the price of Star Sports HD and Star Sports 1 is Rs 22.42 respectively.