Tata Telecommunications has pronounced a partnership with China Telecom Global, a Chinese state-owned telecommunication company, in order to manage the media content for customers in China and globally.
The tie-up will enable China Telecom Global to offer live sporting events in China through Tata Communications’ Global Video Network. A market benefit of $2.57 billion is quantified in this tie-up. In a move to support the global media distribution requirements, over-the-top content and mobility applications, it recently launched a cloud-based content support system.
"This partnership with China Telecom Global is a step in that direction and marks the expansion of Tata Communications' Global Video Network reach into China," Brian Morris, vice president and GM global media and entertainment services, Tata Communications, said in a statement.
Considering the fact that the mobile video is already generating a huge mobile data traffic, which is estimated to reach around 69 percent by 2019, this new move of Tata Communications and China Global Telecom is forecasted to generate a better profit than estimated.
Tata Telecommunications video network already has its presence in 125 cities globally, covering more than 300 media hotspots. Over 24 per cent of the world's internet routes travel over Tata Communications' network.