Tata Sky Assures Delhi HC and Trai of Timely Subscriber Migration to New Tariff Regime

Tata Sky, a major DTH provider of India, has locked horns with the Telecom Regulatory Authority of India (Trai) in a legal battle which is ongoing in the Delhi High Court. The Delhi High Court on Thursday suspended Tata Sky’s ongoing legal battle, in which Airtel Digital TV, Discovery and Sun Direct are also a part. In its latest move, Delhi High Court has adjourned the case till March 11. The regulator had announced a few days back in a notification that the deadline for the implementation of the new tariff regime is now March 31. This news is reported by Indian Television.

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Subscribers Will Be Switched to Best Fit Plans: Trai

The regulator also highlighted that if by chance, subscribers had not switched to the new Trai based plans and packs then they would be automatically migrated to the “Best Fit plans” which will be curated based on their viewing habits and region. Trai chairman, RS Sharma in a conference held a few weeks back had dismissed a report by Crisil which said that cable and DTH bills would rise after the implementation of the new Trai tariff regime. Indian Society of Advertisers’ (ISA) executive council has also advised its members not to use BARC data during the transition period. The BARC said that this would stretch up to six weeks

In the court session dated February 4, Discovery India Communications counsel Gopal Jain followed the arguments of Tata Sky senior counsel lawyer Kapil Sibal. On the same day, Trai informed the court that the implementation of the new tariff order has already happened on February 1. To recall, Trai had to serve a show cause notice to Tata Sky after it had severely delayed the introduction of its Trai based channel pricing and packs.