Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI
Indian Telecom industry recently crossed the 600 million mark thanks to wireless subscribers who comprise the most with 563.73 million subs. Also the overall Tele density in India has reached 51.05% and wireless Tele-density to 47.91%.
Really a remarkable achievement isn’t it!, if only and only “Figures” are concerned.BUT behind the curtains story seems to be bit different and one can see 17 operators toiling hard to maintain their ride.
New operators in line for launch in different circles, Falling ARPU, per second billing, Operators searching new ways for increasing revenue, cost cuttings, People working in telecom sector under strain for performances,3G & MNP still in process, Pressure on Telecom / VAS vendor companies, another war between the VAS-vendors with the Telecom Content Providers and many more such aspects… forces one to think that is Indian Telecom Industry really going in right direction?
What I see from here is the major buyouts; one operator to overtake another and a set of few who will rule the Indian Telecom afterwards Let’s wait and watch!!!
But one thing to be noted aren’t the factors stated above semi- implicitly forced the telecom operators to get attention by any means even they have no concern with it, this can be very well seen in the Aircel’s campaign for saving the Tigers or Idea’s idea to save the paper no doubt the causes are really appreciable and we value both the operators that they came out of the way to support such noble causes but what if – if you view these events from a lay-man’s angle or from a realist view?? anyway still they supported the noble cause.
Also we seen the Operator which alone reigned at Top from last Half-an- year Tata Teleservices Ltd. was overruled by Vodafone last month in the highest count of new subs addin. But still the rise of TTSL didn’t came via ease they were the first in India to bring up the two extremities in the billing tariff and which were PER SECOND BILLING & PER CALL BILLING everyone else had to follow them i still remember few months back as and when Docomo was launching in circles the other operators of that region were shifting to per second plans, So here’s a lesson for all the operators “if u want to be ahead of herd than you got to start with something new and let the others follow you”