Marcelo Claure, CEO, Sprint Communications, stated that the carrier might discontinue unlimited data offering. Claure was in discussion with a Kansas City television station when he unveiled that Sprint was thinking of putting an end to unlimited data schemes later in 2015.
The company offers unlimited calling, data and messaging services for as low as $50 per month. “Unlimited data continues for the next few months, but the company can increase prices towards the end of the year,” he stated. Sprint introduced a host of rate plans in 2013, some of which comprised of unlimited services. The current move of discontinuing unlimited data is seen as a way to upsurge revenues and get an edge over competitors.
It’s not the first time when a telecom company has withdrawn its unlimited data plans. Initially, it was At&T that offered unlimited data plans in 2007. However, the company discontinued those plans immediately. Those users who subscribed to these unlimited plans can still renew them and enjoy unlimited data.
Recently, Federal Communications Commission issued a notice to At&T saying that the carrier could face a penalty of $100 million for misleading customers in the name of unlimited data plans.Experts claim that Sprint intends to withdraw unlimited data plans to avoid any such fine in the future.