Sony officially discontinues the Xperia Z series due to slow growth; makes Xperia X its new flagship series

Remember the times when Sony smartphones and especially its Z series used to be a tough contender in the smartphone market. However, since last two years, Sony had been crumbling to make the Z series a success among buyers. And now, accepting its dismal growth rate, the company has decided to discontinue the Xperia Z series altogether. Sadly, it means that Xperia Z5 is the last device in the series and we will not see Xperia Z6, ever.Xperia Z5 smartphone

Sony issued an official statement regarding the discontinuation, which reads,”The Xperia Z line has reached its culmination – Xperia X series represents a new chapter and evolution of our product strategy. Whilst the Xperia Z series was all about bringing the best of Sony’s advanced technologies to smartphones, Xperia X series is based on bringing smart, adaptive Sony user experiences across camera, battery performance and hardware / software design,”

Well, we would call it a wise decision, as Sony can now focus on making the Xperia X line-up a success. At MWC 2016, Sony launched a new series, the Xperia X, which debuted with three smartphones named as — Xperia X, X Performance, and XA.

By ending the Z line-up, Sony seems to have come under a lot of criticism as the company is accused of making the series obsolete just after six months of unveiling the Xperia Z5. We really hope Sony takes note from the failure of Xperia Z series and makes worthy changes with the Xperia X series of smartphones. With the launch of a new series, we can see Sony focusing more on the mid-range segment than the high-end. Interestingly, review about the new X series smartphones have been neutral so far, so we expect Sony to get some grip on its struggling smartphone business.

What’s your take on discontinuation of the Xperia Z series? Do you think Xperia X could prove to be Sony’s saving grace? Let us know through the comment section below.

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7 Comments on "Sony officially discontinues the Xperia Z series due to slow growth; makes Xperia X its new flagship series"

 

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Amit Madan
February 27, 2016 6:21 pm 6:21 PM
Sony had the potential to become leader in the market. But it seems, its poor management has taken toll on its smartphone line of business. Their TV are a little bit pricey than competition but still people who like quality go for it. Their phone look very beautiful but the Specs or configuration do not match the competitors. My experience with Sony Ericsson K750i was pleasant. Although the camera stopped working after in the third year. Since then I haven’t bought a Sony Phone. I am not sure about their after sales service but yes they should have worked hard… Read more »
Sunilkumar
February 26, 2016 12:54 pm 12:54 PM
The were looting customers like anything without proper service centre infrastructure. The service centre returned once returned my phone after 2.5 months of submission. Their service centres are not exclusive to Sony they are shared by other brands like blackberry, micromax and others. Pricing is the king and key for survival in the Indian market. Sony has no innovation at all except 4K display for Z5. Who would like to watch a movie on this planet in small screen leaving their TV. Samsung and iPhone would soon see a saturation in Indian market which is very price conscious exclusively in… Read more »
Avinav
February 26, 2016 10:28 am 10:28 AM

Very poor customer care support,they submitted my handset and later returned saying “the bend in z2 was caused by external pressure not over heating” ,i claimed “alright but when i submitted it was even under accidental insurance and more over the condition of handset is made worst by keeping and sliding it in dusty wood drawer,”while submission i made them write that there is not even a single scratch and that now helped me to pull them in court,lets see what result comes,
So my reaction is “Shut down sony mobiles” not only “Z series”

Madhan Kumar
February 26, 2016 11:35 am 11:35 AM

@Avinav: It’s better to try your luck in consumer court as you seem like you have got all the necessary proofs for sueing them.. .

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