Sony officially discontinues the Xperia Z series due to slow growth; makes Xperia X its new flagship series

By February 26th, 2016 AT 6:36 AM

Remember the times when Sony smartphones and especially its Z series used to be a tough contender in the smartphone market. However, since last two years, Sony had been crumbling to make the Z series a success among buyers. And now, accepting its dismal growth rate, the company has decided to discontinue the Xperia Z series altogether. Sadly, it means that Xperia Z5 is the last device in the series and we will not see Xperia Z6, ever.Xperia Z5 smartphone

Sony issued an official statement regarding the discontinuation, which reads,”The Xperia Z line has reached its culmination – Xperia X series represents a new chapter and evolution of our product strategy. Whilst the Xperia Z series was all about bringing the best of Sony’s advanced technologies to smartphones, Xperia X series is based on bringing smart, adaptive Sony user experiences across camera, battery performance and hardware / software design,”

Well, we would call it a wise decision, as Sony can now focus on making the Xperia X line-up a success. At MWC 2016, Sony launched a new series, the Xperia X, which debuted with three smartphones named as — Xperia X, X Performance, and XA.

By ending the Z line-up, Sony seems to have come under a lot of criticism as the company is accused of making the series obsolete just after six months of unveiling the Xperia Z5. We really hope Sony takes note from the failure of Xperia Z series and makes worthy changes with the Xperia X series of smartphones. With the launch of a new series, we can see Sony focusing more on the mid-range segment than the high-end. Interestingly, review about the new X series smartphones have been neutral so far, so we expect Sony to get some grip on its struggling smartphone business.

What’s your take on discontinuation of the Xperia Z series? Do you think Xperia X could prove to be Sony’s saving grace? Let us know through the comment section below.

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