IPL fans will have the privilege to watch the Season 8 match with Tamil, Telugu and Bengali commentary, in addition to Hindi and English, with Multi Screen Media (MSM) launching its new sports channel Sony Kix. The channel will launch on April 8th, the day when IPL Season 8 tournament begins.
Multi Screen Media, the proud owner of Sony Entertainment television already owns Sony Six, which started airing in 2012. ‘’The second channel will help the company to scale up the sporting properties it owns’’, said Rohit Gupta, President of MSM. ‘’Also, a second channel can help when two tournaments run at a time’’, he added.
The channel will restrain itself from selling ad space during IPL 8 and would probably sell the space only after gaining a considerable viewership. The commentary in regional language is aimed at increasing the viewership and will be featured only for big sporting events.
After IPL, the channel will continue to telecast other sporting events on which MSM has broadcasting rights. The company already owns the broadcasting rights of FIFA World Cup, IPL, Total Nonstop Action Wrestling and several other footballing events.
Meanwhile in South, a new Malayalam entertainment channel named Flowers TV too joins the league. The channel, owned by Insight Media City (India) Pvt. Ltd will launch on April 4th, at a grand launch event organized in Willigton Island, Cochin. Headed by R. Sreekandan Nair, a noted media personality, the channel will focus only on entertainment programs.