Samsung and Xiaomi are India’s First and Second Largest Smartphone Brands in Q1 2017: Canalys Report

Xiaomi is dominating the Indian smartphone market to a good extent but is still unable to surpass the South Korean smartphone giant to become the number one smartphone brand in the country. As per a new report released by the Singapore-based research firm Canalys, Samsung is still the number one smartphone brand in the country in terms of quarterly shipments, followed by Xiaomi, Vivo, Lenovo, and Oppo.

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While Samsung managed to ship close to 6 million devices in Q1 2017, Xiaomi fell short by managing to send around 4 million devices, which is less by 2 million when compared to Samsung’s number and that’s not a small one either.

“Xiaomi’s success in India is underscored by its online go-to-market strategy. Demonetization seems to have had no impact on it, as its target customer is young, Internet-enabled and primarily buys online,” said Canalys Research Analyst Ishan Dutt.

Samsung has broad smartphone portfolio than any other brand in the country. Xiaomi’s success can be attributed to just three to four devices, but Samsung has an array of products in the sub-Rs. 20,000 price bracket, where Xiaomi excels. Xiaomi has no device in the flagship category now as the Mi 5 is a year old one. Even though the Galaxy S7 and S7 Edge are old too, they are still being purchased by a lot of customers.

The report also states that Xiaomi’s shipments have increased by three percent and currently stands at 14 percent from the previous 11 percent in Q1 2016.