Samsung Reclaims Top Position in Indian Smartphone Market After Two Years: Counterpoint

Indian smartphone market witnessed a 9% Year-over-Year (YoY) growth on the shipment of devices in Q3, 2020, Counterpoint said in a report on Wednesday. The firm in its report said that a total of 53 million units of smartphones were shipped during the quarter. One of the key takeaways from the report is that this was the highest-ever shipment recorded in the history of the Indian smartphone market. The third quarter was especially good for the South Korean electronics giant, Samsung, as it reclaimed the top spot in India by registering 32% YoY growth in smartphones and handset shipments. More on the story ahead.

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Samsung Becomes Top Smartphone Brand in India Q3, 2020

Samsung was very fast to recover from the COVID-19 shock and even surpassed its pre-COVID levels in the Q3, 2020 in India. It pushed products aggressively through its online channels and launched various new devices in the quarter to reach the number one spot.

Xiaomi on the other hand slipped to the second position. In a surprising turn of events, Xiaomi registered a 4% YoY decline and came down to the second position for the first time since Q3, 2018. One of the major reasons mentioned in the report behind this is the supply-demand gap. With new smartphones on the way, Xiaomi is expected to recover fast in the next quarter.

Talking about the premium segment priced above Rs 30,000 or $400, Apple was ahead of any other brand. This was due to the high demand for iPhone SE 2020 and the iPhone 11 series. With the iPhone 12 series sales starting soon as well, the Cupertino giant is expected to keep leading the race in the premium segment.