Support Telecomtalk
Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
South Korean electronics major Samsung on Wednesday unveiled the Galaxy A80 model, the flagship of its A-series mid-range mobile phones which are expected to play a key role in its efforts to wrest back lost market share from Chinese competitors in India. As part of its strategy to take on competitors such as Xiaomi, Huawei and OnePlus, Samsung had last year said it would introduce latest innovative features on its A series of devices as well instead of just the top-end Note and S smartphone series.
- Make Telecom Talk My Trusted Source
-
-
The company is expected to launch in India the A70 model – which has already been globally unveiled soon – later this month, followed by the A80.
“The Galaxy A Series provides a range of models so everyone can choose a device that fits their unique needs and enables them to pursue their passions. The Galaxy A80 offers premium features for digital natives who want to fully engage in the Era of Live,” Samsung Electronics President and CEO, IT and Mobile Communication Division, DJ Koh said while unveiling the A80, as reported by PTI.
Samsung Electronics has set a revenue target of USD 4 billion in 2019 from its A series alone in India as compared to an insignificant contribution to its total mobile revenue of around Rs 36,700 crore in FY2017-18 when it had just two models A7 and A9 under the series.
With Chinese players denting the company’s share in the mobile handset market impacting its leadership position, Samsung had refreshed its strategy to bring its top-end innovative features to the mid-range instead of restricting those to top-end models.
