Recently, Canalys released a report on the Indian smartphone market, which claimed that Micromax had surpassed Samsung as the largest smartphone maker in India. Interestingly, Samsung India has released a statement dismissing the report.
Samsung India asserts that it is still the biggest smartphone maker in the country. To prove its counter attack, the company quotes a report from the research firm GfK, which states that Samsung’s volume market share stood at 34.3 percent in the last quarter of 2014. Its value market share, on the contrary, was 35.8 percent. The report also claimed that Samsung’s market share was 35.7 percent in the year 2014, and its value market share stood at 40.2 percent.
As if the numbers were not enough to prove its position, Samsung India went extra mile and boasted, that its volume market share is “more than double” and the value market share is “more than four times” than the Micromax.
The claims made by Samsung bear stark contradiction from the Canalys report. The report by Canalys stated that Micromax commanded 22 percent of market share compared to Samsung’s 20 percent.
Asim Warsi, Vice President, Marketing, Mobile business, Samsung India said,"In the entire year 2014, we continued to lead the market with innovative and exciting offerings,”. “Our volume market share in the smartphone market in the year was 35.7%, which is more than double than that of the next player, while our value share was 40.2%, which is more than four times the next player. The GfK data is based on actual retail sales in 50,000-plus population cities.”
Last year too, a research report was issued, which stated that Micromax had acquired more market share than Samsung in terms of mobile phone shipments in India. Samsung rubbished that report too in the same way as it did to the Canalys report.