World’s 2nd largest handset maker Samsung Electronics plans big to sell 25 million smartphones this year. Samsung which is largest handset maker after Nokia has seen a huge success over the globe with its flagship model Galaxy S.
This new model is an instant hit in US and getting positive review from experts as a competitor of Apple iPhone. Within a month of launch, Samsung sold over 1 million Galaxy S devices only in United States.
As IFA consumer electronics fair is going on in Berlin YH Lee, head of marketing at Samsung Mobile reveals their marketing strategy. Samsung will give priority on making Android devices more, as it is ‘very open and flexible and there is a demand for it.’ Other electronics product manufacturers are also stressing on Android powered devices – mobiles, smartphones and tablet PCs. Samsung Galaxy will be the product code for Android powered devices.
Samsung already brings out Galaxy Tab, a pretty and impressive tablet running on Android 2.2. A good number of upcoming models from Samsung will be from Galaxy series i.e. Android powered.
Google’s linux based mobile platform Android is roaring, overtakes Microsoft’s Windows Mobile and Apple’s iOS to place itself 3rd widely used mobile software system after Nokia’s Symbian and RIM’s Blackberry OS. After storming cellphone industry Android enters into tablet PC market where it becomes de facto Operating system.
Samsung also unveiled Wave 723 phone, second model running on its own bada software. Samsung introduced its own software platform bada late last year and first bada model Wave this year. In coming quarters the company has prepared a lineup of bada models to be launched.
Samsung is the only company with four different mobile operating systems on the market. Samsung will introduce a smartphone running on new WiMo version later this year as there is still certain demand. Samsung has no concrete plan regarding Symbian phones as they do not find visible demand for Symbian. Samsung Application store includes applications for all four systems.