Samsung Bets High on Android Smartphones

World’s 2nd largest handset maker Samsung Electronics plans big to sell 25 million smartphones this year. Samsung which is largest handset maker after Nokia has seen a huge success over the globe with its flagship model Galaxy S.

This new model is an instant hit in US and getting positive review from experts as a competitor of Apple iPhone. Within a month of launch, Samsung sold over 1 million Galaxy S devices only in United States.

As IFA consumer electronics fair is going on in Berlin YH Lee, head of marketing at Samsung Mobile reveals their marketing strategy. Samsung will give priority on making Android devices more, as it is ‘very open and flexible and there is a demand for it.’ Other electronics product manufacturers are also stressing on Android powered devices – mobiles, smartphones and tablet PCs. Samsung Galaxy will be the product code for Android powered devices.

Samsung already brings out Galaxy Tab, a pretty and impressive tablet running on Android 2.2. A good number of upcoming models from Samsung will be from Galaxy series i.e. Android powered.

Google’s linux based mobile platform Android is roaring, overtakes Microsoft’s Windows Mobile and Apple’s iOS to place itself 3rd widely used mobile software system after Nokia’s Symbian and RIM’s Blackberry OS. After storming cellphone industry Android enters into tablet PC market where it becomes de facto Operating system.

Samsung also unveiled Wave 723 phone, second model running on its own bada software. Samsung introduced its own software platform bada late last year and first bada model Wave this year. In coming quarters the company has prepared a lineup of bada models to be launched.

Samsung is the only company with four different mobile operating systems on the market. Samsung will introduce a smartphone running on new WiMo version later this year as there is still certain demand. Samsung has no concrete plan regarding Symbian phones as they do not find visible demand for Symbian. Samsung Application store includes applications for all four systems.

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9 Comments on "Samsung Bets High on Android Smartphones"

 

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Ari Pranji
September 13, 2010 11:17 am 11:17 AM

Rudradeep Biswas :
as u see, Samsung tablet Galaxy tab is priced approx Rs. 50,000 ($1050) but with this price tag it can not be a hit! India needs cheaper Android solution, and as 3G is goin to be more mainstream, demand for 3G phones is rising! Indian people r nt aware of mobile OS, they believe in Nokia or now move to Dual SIM handsets!
3g handset wth Android @ below 10K will make a market in India for Android!

jimman
September 13, 2010 11:16 am 11:16 AM

@pranji

what is said is absolutely correct… we know what abt new mobile technologies and what is 3G .. may be rudra know only about nokia 🙂 bhuhahha

Ari Pranji
September 13, 2010 4:58 am 4:58 AM

@rudra

who said indians are not aware of mobile OS.. may be u guys living in tat ancient age… we all aware of mobile technologies and nokia is out of market now.. they have same old menus and features …..

SGX rocks… also tab also is a great hit…

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