Reliance retail to rebrand digital xpress mini stores as ‘Jio stores’ soon

After announcing commercial launch, it seems Jio is working hard with its sister unit Reliance Retail to re-brand hundreds of Digital xpress mini stores as Jio Stores to offer better customer service from early next year.


According to our sources, Reliance Retail, the retail arm of Reliance Industries will re-brand most of the Digital xpress Mini stores in coming months so that new customers can experience Jio’s seamless high speed 4G connectivity and upgrade to 4G through simple steps. The company will also sell popular 4G smartphones and MiFi devices through Jio Stores. Also, in some cities people can experience Jio’s smart home solutions through special ‘home corners’.

Jio Stores will also have digital kiosks where people can manage their Jio accounts, purchase a handset and can pay bills, similar what Vodafone offers through their Vodafone Red Stores. These Jio Stores will also have experienced Jio executives as the company is now focusing more on customer services to poach 100 million high ARPU customers from rival networks.

With this re-branding strategy, Jio will be in a better position to offer much better services than its competitors with a reach of over almost 1000 stores before charging for services. Other market players, including Vodafone and Airtel now enjoy better customer service and support through thousands of stores and partner retailer stores. But we believe if Jio executes this re-branding strategy in good manner and offers better services to first time users, it will definitely put pressure on other telcos.

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48 Comments on "Reliance retail to rebrand digital xpress mini stores as ‘Jio stores’ soon"


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September 12, 2016 9:43 am 9:43 AM

Now Jio signals are improved in south, now 5 bar signal1800mhz band is available in indoor area in Bangalore. 850mhz shown rarely in indoor but earlier it was only 850.

Thanks to Jio team please have more coverage on 2300mhz everywhere.

Tamilselvan,b bengaluru
September 12, 2016 10:59 am 10:59 AM’s wrong jp Nagar , coverage in 1800 MHz…

Rhishav (Kolkata)
September 12, 2016 2:18 am 2:18 AM
I recently visited my friend’s house near Dum Dum station. He was very excited to try Jio’s services but sim was not available at the nearby store. So I gave him my Jio sim to test how the speed and coverage was at his place. He uses a Lenovo A6000 Plus. Very popular handset. I too had one. The phone supports 1800 and 2300 Mhz bands. No 850 Mhz band. So he inserted the sim. At first their was no coverage. Then after few moments only 1-2 bars of fluctuating coverage was available at his place. Soon it was gone… Read more »
September 12, 2016 8:23 am 8:23 AM

I am a postpaid Airtel customer from Jammu city and from last six months I am not getting 2g signal property forget 3G and 4g even after several complaints no resolution till date but on Jio on 2300 band getting good coverage even in basements of my office premises and good and consistent speed of 20-25 Mbps from last three months

September 12, 2016 11:09 am 11:09 AM

pls complain to trai &

September 12, 2016 7:30 am 7:30 AM

May be the Airtel tower is near to his house.

September 12, 2016 1:14 am 1:14 AM

When Docomo was launched with similar promo for 1p/s, sims where easily available at local stores! If small docomo can meet the demand why Jio cannot? Maybe d real reason is they don’t have sim stock or a marketing technique to show people passing digital stores that there is a huge demand for their sim by making people wait in que as Indians have herd mentality & passers-by will get attracted & try to get Jio!