Reliance Launches Innovative Marketing Campaign, Will Now Offer Customized Video Bill

By June 11th, 2012 AT 7:27 PM

Reliance has come up with new TVC featuring Anushka and Rannvijay to pitch its latest offer ‘My Best Plan’ which focus on Bill Shocks and paying only for what you use concept .

Reliance Launches Innovative Marketing Campaign Will Now Offer Customized Video Bill

The integrated campaign will be complimented by a first of its kind app on Facebook, where a customized video bill will be generated for users basis of their Facebook data usage history this is something unique which no operators has come up with.

My Best Plan as the title suggests it’s a data plan that automatically adjusts itself to generate the lowest bill every month. This eliminates bill shocks and also takes away the hassle of choosing the right data plan basis a customer’s usage.My Best Plan concept is similar to Bharti Airtel’s 3G Flexi Shield plan wherein customers manage their high speed data usage and prevent ”bill shock’.

The My Best Plan is based on the consumer insight that most internet data dongle users have to predetermine their data usage and confine themselves to a fixed data usage plan. In fact they have to ensure that their usage is within the limits of the plan to avoid paying high over usage charges.

3
Leave a Reply

avatar
Photo and Image Files
 
 
 
3 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
3 Comment authors
yogesh.singhalLisaMaNoJ Recent comment authors
newest oldest most voted
yogesh.singhal
yogesh.singhal

@Lisa
JUst fed up of rel becoz of this

Lisa
Lisa

But what about the “SHOCK” which Reliance gives its customers from time to time by activating various Value Added Services without consent and deducting balance from the cutomer’s account?

Recent Posts

WhatsApp Forwarding Info, Frequently Forwarded Features Spotted, May Come to iOS Soon

Facebook-owned instant messaging platform WhatsApp is bringing new features almost every other day in order to enhance the overall chatting...

Airtel Online Store: Samsung Galaxy S10+, iPhone XR and More Devices Available Available on EMI Basis

Since last year and after the start of the data tariff war in the telecom industry, Bharti Airtel is trying...

Bharti Airtel Gains an Upper Hand on Reliance Jio by Adding More Broadband Subscribers in a Month

For the first time since the commencement of operations of Reliance Jio Infocomm Ltd, Bharti Airtel has added more subscribers...