Reliance Jio’s Revised Tariff Plans to Improve ARPU, Positive for Telecom Industry: ICRA

Reliance Jio’s move to revise tariff plans is aimed at improving its average revenue per user (ARPU), which is a positive for the telecom industry, ICRA said on Wednesday, adding that the pricing by Jio indicates some easing of pressure on ARPU while the competitive intensity of the industry would remain high.

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“Although the plans continue to remain attractive for the subscribers, they directionally point to ARPU improvement. As ICRA anticipated earlier, the ARPU levels of the industry would have to improve to sustain the sizeable debt levels and improve return on investments. After amassing more than 100 million subscribers, RJio is now focusing on pushing up the ARPU to improve its profitability,” Harsh Jagnani, Sector Head and Vice President, Corporate Ratings, ICRA said in a statement.

Reliance Jio on Tuesday announced a new revised plan that will come into effect post the expiry of the Dhan Dhana Dhan plan which had become effective since April 2017 and would be ending in mid-July for most subscribers. ICRA said that Jio’s new plans are attractively priced and would keep the competitive intensity for the industry elevated.

Jio started with offering free data and voice services till March 31, 2017, post which it launched new plans. The most prominent plan announced by the company was for Rs. 309, which offered its subscribers 1 GB per day of data for 84 days. This translated into an ARPU of Rs. 96 for the three months. These plans were offered to consolidate the healthy subscriber base which the company had amassed during its free offer period.

Now, post the completion of the three-month period of the above-said offer, Jio has come out with another set of attractive plans. The most prominent plan now is for Rs. 399 which offers 1 GB per day of 4G data and unlimited calling for 84 days, which translates into ARPU of Rs. 124. “Thus the new plan points towards an uptick in ARPU, although it remain lower than prevailing industry ARPU,” ICRA said.

Bharti Airtel reported ARPU of Rs. 158 for Q4FY2017, Vodafone reported Rs. 142 and Idea Cellular reported Rs 142 ARPU.

After adding 79.7 million active subscribers by March 2017 (against total reported subscriber base of 108.7 million), the active subscriber addition of Jio had slowed to 0.37 million in April as it had started charging for the services. It now appears that RJio is moving to a balanced approach between subscriber addition and revenue growth.

Bank of America-Merrill Lynch, in its recent report, said that Reliance Jio’s move to completely end free 4G services is expected to enable incumbents Bharti Airel and Idea Cellular to contain a sequential fall in revenue in the first quarter of this financial year. However, the brokerage added that revenue growth for these incumbents ould still be some quarters away.

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27 Comments on "Reliance Jio’s Revised Tariff Plans to Improve ARPU, Positive for Telecom Industry: ICRA"

 

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Albin
July 12, 2017 10:21 pm 10:21 PM

ARUP is going to decrease given that Jio just increased validity on monthly 303 plan to 56 and launched 86 day Rs 399 plan. Earlier Jio was predicted to get Rs 309/month ARUP.

Kunal
July 13, 2017 9:18 am 9:18 AM
The above report is baseless ….initial plans launched in february were 303 for 28 days & latter mr mukesh ambani declared on 31/3/17 evening for the increased free validity of 90 days. for the prime members At present the plan is with 56 days validity for rs 309……the arpu will not increase , unless the validity is reduced to 28 days. Even this month , jio will not get much recharges as most of the prime users ( almost 90 %)are of susu offer , who still have one month recharge pending which has been done before 31/3/17. The paid… Read more »
venz
July 12, 2017 10:02 pm 10:02 PM

@ sudhakar it seems there r lot of lies behind them, not giving true speed in 4G. Raising ARPU is only their option not customer satisfaction

siddu
July 13, 2017 3:50 pm 3:50 PM

@Venz

Is your loyal bsnl providing you true 3g speed??

Sudhakar
July 13, 2017 7:15 am 7:15 AM

Yes. Till now not even a single operator has made its own 3G coverage equal to their 2G coverage.

siddu
July 13, 2017 6:24 pm 6:24 PM

@Sudhakar if yes, please provide us the screenshot…!!

geek
July 12, 2017 7:57 pm 7:57 PM

I have been saying from day one that JIO wil slowly but surely drive up the ARPU !

Mooshikavahanan
July 13, 2017 10:13 am 10:13 AM

There is a word in Sanskrit namely “ARPUtham”

geek
July 13, 2017 11:22 am 11:22 AM

interesting…

from wiki – “Arputham is a South Indian Tamil film released in 2002. Arputham merges two of the most enduring concepts in Tamil cinema—the love triangle and the rags-to-riches story”

love triangle is AIRTEL led Cartel (idea fell for vodafone in the end) & rags to riches is most JIO users ! LOL

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