Top 5 key trends of Indian telecom market in 2015, 4G and Public Wi-Fi forecasted to emerge: PwC

By December 19th, 2014 AT 2:18 PM

PwC, one of the leading consultancy firms, has just released a wish list and forecast of key trends of Indian telecom in 2015. The sector being one of the most important for the growth of the nation, needs innovation and key policy interventions.

BSNL-INMASAT

1. LTE will become mainstream in India: In 2015, we will witness multiple Indian players launching 4G on a more efficient 1800 MHz spectrum and Indians subscribers will adopt 4G wholeheartedly to satiate their need for mobile data. We expect 4G LTE subscribers to reach 10-15 million by Dec 2015 driven by competitive pricing, superior network experience and affordable smartphones.

2. Public Wi-Fi to be a bigger phenomenon; wired broadband will remain work-in-progress: Public Wi-Fi to become a reality. India will see a significant spurt in Wi-Fi hotspots driven by both Government “Smart Cities” & “Digital India” and private sector initiatives. However, wired broadband for retails consumers is likely to remain work in progress by end of 2015.

3. Wearables in healthy lifestyle space & security apps for smartphones will dominate: In the wearables space, Indian consumers have shown most interest in buying fitness monitors (80%), smart watches (76%) and internet-enabled eye glasses (74%). Price points are expected to go down with Chinese / local manufacturing. Increasing penetration of smartphones and their ability to carry confidential subscriber data will be a significant driver for traction in security applications for smartphones.

4. Unconventional Data monetisation options will appear: Given the steadily increasing divergence between data revenues and cost, a trend that will likely sharpen in 2015, mobile companies will start looking at unconventional monetisation options. These would span strengthening of internal capabilities to offer differentiated network experience (“Smart Pipes”), as well as harnessing the extended ecosystem including OTT plays.

5. Intense competition foreseen in the telecom industry due to delayed M&A activities: Current M&A guidelines have not been able to stimulate any consolidation in the sector despite all policy makers having expressed the need for it. With new network launches expected in 2015, rapidly growing data market will witness intense price competition and will rekindle memories of 2010 voice led price wars.

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Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.

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India’s Internet user base to double to 600 mn users, smartphone subscription to reach 520 mn by 2020: ASSOCHAM- Deloitte joint studySupratik BiswasetiosPD Recent comment authors
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[…] in developed countries. This has put a major roadblock in providing high speed data services. Public Wi-Fi penetration remains low. Globally, there is one Wi-Fi hotspot for every 150 […]

Supratik Biswas
Supratik Biswas

Ha, smart forecast and wish list, which is most likely not going to come true on any fronts whatsoever. It’s hilarious how these consultancy firms report on trends, I’d say, going by the current trends, lets hope we don’t go back to smoke signal messaging.Baby steps, let them first make sure there is proper network penetration before making big claims of 4G and what not, or else it’s just a hanji on paper.

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