Poor Demand for iPhone XR Forces Apple to Halt a Planned Production Boost

By November 6th, 2018 AT 3:58 PM

Slower-than-expected demand has reportedly led Apple to direct its top phone assemblers, Foxconn and Pegatron, to halt a planned production boost for iPhone XR, a relatively cost-effective model that hit the shelves late last month. Foxconn, a Taiwan-based company, would produce around 100,000 fewer units daily to reflect the new demand outlook, down 20-25% from the original optimistic outlook, Japanese financial paper Nikkei reported on Monday citing anonymous sources.

poor-demand-apple-iphone-xr

“For the Foxconn side, it first prepared nearly 60 assembly lines for Apple’s XR model, but recently uses only around 45 production lines as its top customer said it does not need to manufacture that many by now,” a source told Nikkei, as reported by IANS.

Fellow Taiwanese manufacturer Pegatron is also suspending plans to ramp up production, the report said. The iPhone XR debuted alongside the iPhone XS and top-of-the-line XS Max.

While the demand for iPhone XR appears to have not met Apple’s expectations, the Cupertino, California-headquartered tech giant is requesting more of the older iPhone 8 and iPhone 8 Plus models, which are up to 20% cheaper than the XR’s starting price of $749.

“Suppliers of iPhone 8 and iPhone 8 Plus are getting a combined order of around five million more units,” one source told Nikkei.

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Thesameer Maliksaket kewateJasonSandeep Recent comment authors
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Thesameer Malik
Thesameer Malik

Hello there, I have really read some of the articles of this site and it really seems like the content of this website is genuine. keep up the good work.

saket kewate
saket kewate

Does this news can also be read as.

Tim cook want manufacturing of new XR, XS series from india. ( make in india) thus halted boost production, thus cancelled production in china.

Secondly this news is not been confimed from Manufacuter (foxcon/wontron) it was given by

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