The country's largest lender State Bank of India has now come up with first of its kind innovative service for its mobile based customer to file complaints via SMS called 'SMS Unhappy' on all India basis.
In order to file a complaint, the customer has to send an SMS bearing the text 'UNHAPPY' to the number 8008202020.
A customer care executive will then soon call the customer and discuss the issue being faced and the actions to be taken thereof.
Once the corrective action has been taken, the customer's nod will be taken by the bank branch and then the grievance cell will update their data.
The State Bank of India is the 29th most reputed company in the world according to Forbes. Also SBI is the only bank to get featured in the coveted "top 10 brands of India" list in an annual survey conducted by Brand Finance and The Economic Times in 2010.