Telecom Regulatory Authority of India (Trai) will soon launch a new application for consumers in the country that will allow them to measure voice call quality after making each call based on user experience. The move is aimed at enhancing the end-customer experience for telecom services in India while pushing telcos to improve their services as they combat call drops.

Trai chairman RS Sharma told media that the regulator would launch the application by the month end.

The introduction of this new launch follows the launch of MySpeed app, which collects data speeds from consumers across the country to rank telecom operators’ basis on network quality and speed.

Based on a crowdsourcing platform, the application, called MyCall app, will also allow consumers to choose the number of calls they want to rate, Sharma told media on the sidelines of a seminar on broadcasting in Delhi.

“India has 1.2 billion mobile phone users, and even if a small part of them can provide us feedback, it will be good data,” Sharma was quoted as saying on Friday.

The top official also said that the launch of the new application would also help in improving the existing do not disturb (DND) application.

The new app will come equipped with intelligence built in that will spot spam text messages amongst all text messages coming to users. Further, the app will suggest notifying customer that the message could be spam, helping to filter out spam messages.

Notably, Truecaller already offers similar message filter service through its application. It also provides same service for incoming calls based on crowdsourced data. The telecom regulator is also planning to give data from MySpeed application to third party agencies and researchers.