Dekkho, one of the pioneers in the video development department has announced the launch of its new Linear programming feature. A first for any OTT platform, Dekhho’s Linear Programming allows content creators to make customized 24-hour programming with an easy-to-use back-end system and run a first-of-its-kind TV-like format on the digital medium. The feature will be available on Dekkho’s website as well as its Android and iOS mobile applications.
Dekkho will jointly curate content along with content creators, existing top performing videos as well as undiscovered premium videos from its repository and organize them to create long-form content packages from different creators. Since content creators will not be required to create additional or fresh content to feature on the platform’s linear TV playlist, existing video content on the platform will benefit from increased viewership.
Likewise, short-form content creators will get greater exposure through this pseudo-long content format, which will help them realize up to 3-5 times higher viewing for their catalogs.
Creators will additionally be granted total control over the content published, its genre, and running time, and will receive direct feedback from fans and users on current as well as future programming. Dekkho will also enable them to plan and update their programming according to the viewer demand.
With the linear programming feature, users can forego the manual discovery and selection of videos and instead view a selection of relevant content bundled together at the push of a button. Users also get the chance to discover content from multiple creators who provide similar content through Dekkho’s recommendation engine, thereby offering increased visibility to more non-mainstream and local producers. Users can also view local content in their preferred language from various creators in a single package.
Dekkho will additionally give its users the power to decide what they want to watch by creating their programming playlist through a feature called ‘Reels.’ This will allow any Dekkho user to pick videos from its library and assemble a scheduled playlist. Dekkho will, in turn, gamify this process to drive user engagement. Dekkho also plans to eventually enable downloading of a section of linear programming for offline consumption.
