65% use mobile network in India owing to lack of free Wi-Fi zones: Study

About 65% people use mobile network for accessing internet owing to lesser number of free Wi-Fi zones in India, however, in developed markets, the usage of Wi-Fi and mobile networks for accessing mobile internet is proportionate –51% and 49%, respectively.

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Conversely, propensity to stream videos is much higher in developed nations as compared to developing nations such as India due to better network connectivity, said the Global Video Insights Report by Vuclip, the premium mobile video on demand (VOD) service for emerging markets.

In India, laptops are used both to stream (30%) and download (70%) while smartphones are largely preferred for streaming (65%) only on account of limited storage space. Streaming over a Wi-Fi connection is, however, the most preferred on account of a better viewing experience.

Video consumption while travelling is also considerably higher in India (56%) as compared to developed nations (46%).
The report for 2015 released by Vuclip compares video consumption behavior of Indians with those in developed markets. The insights are a result of a comprehensive online survey of 4,600 users across six developing (India, Malaysia, Thailand, Indonesia, UAE and Philippines) and four developed (USA, UK, Singapore and Australia) markets.

The survey insights fall under the four broad categories of OTT VOD service features that viewers consider important, device preference, types of video content consumed and video consumption behavior in terms of preference to stream or download.
It said that 65% prefer freshness of content as well as variety in content catalogue considered most important by Indian viewers.
Indian viewers lay greater emphasis on video quality (30%) as against those in developed nations (23%).