Katrina and Aamir Emerged Most Downloaded Celebrities Among Airtel Users

India’s leading GSM mobile service provider Bharti Airtel today announced results of India’s First Mobile Phone Usage Survey Airtel Mobitude 2009. In this Survey Bollywood celebrity Katrina Kaif and Aamir Khan were the most downloaded celebrities on an Airtel mobile beating the likes of Kareena Kapoor, Salman and Shahrukh Khan. Surprisingly, the survey also showcased that mobile users prefer to download a lot of Hollywood celebrities’ as much as Bollywood superstars.

This study captures the preference and choice of over 116 million mobile users located across India. Based on the compilation of data that captures all downloaded content by an Airtel Mobile user during 2009, Airtel Mobitude is an annual survey that will be released by Bharti Airtel at the end of every calendar year.

Airtel Mobitude also captured the most connected occasion over a mobile phone. Users send maximum messages on the New Year followed by Diwali, Dusshera and interestingly Friendship Day.

Highlights of AIRTEL MOBITUDE 2009

  • Study based on over 220 million downloads on mobile across music, images and games Over billions of SMSs during the year have revealed that Users send maximum messages on the New Year followed by Diwali, Dusshera and interestingly Friendship Day
  • High in humor quotient, Jab Dekho Phone Kar Dete Ho, an April Fool Joke is the most downloaded music ahead of Jai Ho of Slumdog Millionaire
  • Katrina and Aamir are the most downloaded Bollywood celebrities ahead of Kareena and Salman.
  • Sachin Tendulkar is the most popular sports stars ahead of MS Dhoni.

“Airtel Mobitude 2009 reflects the true choice of India. A mobile phone is considered by many as an intrinsic part of their daily life, be it a user in a small village or in a large town. It fulfills a consumer’s social and entertainment needs, from communicating with others, to downloading music, images and games.” Said, Mr. Atul Bindal, President- Mobile Services, Bharti Airtel Ltd., He further added, “With over 116 million mobile users, Airtel is best positioned to highlight the preference and choice of India cutting across geographies, demographics, genre and age. Our consumer usage analysis has thrown up very interesting results that truly highlight what an Indian prefers across the length and breadth of India.”

Airtel has India’s largest music collection across both mobile and digital categories. Over 200 million music downloads were completed by Airtel users in 2009. The study reflected that maximum music was downloaded by mobile users in Karnataka, Andhra Pradesh, Gujarat, Tamil Nadu, Maharastra and Punjab. Regional music was as popular as Hindi songs in all these States. Surprisingly Jab Dekho Phone Kar Dete Ho, an April Fool Joke is the most downloaded music ahead of Jai Ho of Slumdog Millionaire.

The Indian Cricket team still rules supreme in the popularity charts amongst (Male) sports personalities. International Tennis Player Rafael Nadal completes the top five in this category. In the women sports category, Maria Sharapova was the most downloaded sports personality ahead of India’s Sania Mirza.

Airtel Mobitude 2009 is a compilation of millions of downloads and billions of SMSs by Airtel customers across cities, towns and villages of India. The study offers yet another medium to conduct consumer behaviour studies that reflect a larger community of people across strata and regional boundary.

Reported By

Leave a Reply

6 Comments on "Katrina and Aamir Emerged Most Downloaded Celebrities Among Airtel Users"

 

Sort by:   newest | oldest
RAJESH M PRABHU
January 16, 2010 8:06 am 8:06 AM

THOUGH AIRTEL IS BEHIND THE COMPETETOR IN KERALA, IF CALL CHARGES REDUCES TO 30ps per Second,I think it will give a boost to the existing and new customers to keep going with AIRTEL in KERALA. ANYWAY, VOICE CLARITY,CUSTOMER SATISFACTION IS EXCELLENT IS EXCELLENT OF AIRTEL COMPARING TO THE COMPETATORS.

Prasath J
December 28, 2009 10:46 pm 10:46 PM
Jigyasa : Dont vest your time in these survey, reduced call charges and bring offers like reliance mobile either we the Airtel users with you till MNP These guys will never allow MNP to come near us for some months.. If you are a postpaid user, just change to their Prepaid scheme complaining about their HIGH STD, HIGS SMS, HIGH ROAMING charges… I think Airtel has Rs27 special recharge for 10p AtoA calls.. You will even NEVER miss CUG also… Their prepaid schemes are definitely better than postpaid ones.. By the way you may get nice retention schemes too.. Thus… Read more »
abhishek
December 24, 2009 7:49 pm 7:49 PM

kaushik :
why aamir khan ?
shahrukh khan is brand ambassador of airtel ?

SRK is in list but on 3rd number see the end of the news

wpDiscuz