JioMusic and Saavn Integrate to Create JioSaavn, Can Be Accessed via Web as Well

Saavn Media, a unit of Reliance Industries, Tuesday unveiled South Asia’s largest streaming, entertainment and artist platform, JioSaavn, marking the official integration of JioMusic and over-the-top platform Saavn. “The new integrated JioSaavn app will be available across all app stores including the Jio app store, on JioPhone, as well as, at www.jio.com/jiosaavn,” the company said in a statement. The new JioSaavn app, will bring a suite of in-app products and music experiences, including an interactive lyrics feature, localised vernacular display, custom integrations with concerts and live events, and exclusive video content over the next few months.

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“As announced in March 2018 at the time of acquisition of Saavn by Reliance Industries, the implied valuation of the combined entity at over USD 1 billion makes it the most valuable music streaming platform in South Asia…,” the statement added.

With a catalogue of over 45 million songs and original content, JioSaavn aims to combine the streaming media expertise of Saavn with Jio’s digital services ecosystem. The integrated app is eyeing a “massive addressable market opportunity” both in India as well as the Indian diaspora, it added.

The service will be offered on a ‘freemium’ model in India with all users having access to the ad-supported product. Jio subscribers – over 252 million at the last count – would have access to the integrated app. As part of the launch, Jio users will also get a 90-day extended free trial of JioSaavn Pro, the streaming service’s premium product, the statement added, according to PTI.