Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI


Reliance Jio and Bharti Airtel have launched 5G network services in the nation ahead of the 5G launch on October 1, 2022, by Prime Minister Narendra Modi. Both the telcos are currently very low-key with their 5G rollout. Jio has branded its 5G – ‘True 5G’ while Airtel has branded its 5G as ‘5G Plus’. At the end of the day, these are not technical terms, but only branding plays from the operators. It would be interesting to see what name Vodafone Idea will go with.
Jio Announces Beta 5G; Airtel Keeps Quiet About Whether Beta or Not
Jio is in the beta phase with its 5G, while Airtel hasn’t said anything about the beta. Airtel has said that its 5G Plus services will be available for customers in eight cities. What’s interesting here is that it has been days since Jio and Airtel announced 5G services for the public, but there’s hardly anyone who has got to experience it as a consumer from a commercial network.
Airtel and Jio are Simply Trying to Get an Edge Over Each Other
It looks like both telcos were just trying not to stay behind each other. Because Airtel announced 5G on October 1, 2022, Jio could have pushed its announcement back to Dussehra. It is worth noting that Mukesh Ambani, Chairman and Managing Director of Reliance Industries, had said that Jio’s 5G services would be available around Diwali this year. But Jio launched 5G way before, during the time of Dussehra. Whether this was the original plan of the telco or not, we would never know.
Jio Said it would Offer Invites, But Where are They?
Reliance Jio said that its 5G services would be only offered to the users on an invitation basis. But where are the invites, and where is the beta 5G network? It is the same with Airtel. The telco may have announced 5G in a rush on October 1 just to get a one-up on Jio. Again, I can’t confirm this, but from afar, the 5G promise of both the telcos looks so weak right now. It just feels like a branding play to lure customers and keep them engaged in a hopeful and exciting future.