Interview: Amaresh Kumar, Chief Product Officer, Telenor India, talks about the company’s new entertainment pack starting at Rs 2.

Telenor India has come out with its new entertainment pack that would enable subscribers to stream unlimited videos on YouTube and Dailymotion between 11pm and 7am for as low as Rs 2 a day. The operator is also providing unlimited music streaming from Hungama Music and Eros Now music starting at Rs 41 with a validity of 28 days.

• Make Telecom Talk My Trusted Source
• 
• 

Telecom Talk caught up with company’s CPO to know more about the offering.

Question: How do you think the entertainment offering will help subscribers as downloading videos on 2G network seems to be an uphill task?

Answer: As a service provider, we try to provide the best from whatever resources are available in the country and that is why the focus is during the night, when there is a lesser traffic and we will be able to give much better experience to the customers. In India, there is a lot of traffic on the voice and once that decongestion happens, all high speed technologies will improve the video experience. People on 2G network can watch videos properly too, they can download it first and once it is in their device, they can watch it without having any implications. In India, video as a category is growing double every year so video traffic is increasing 95-100 percent annually, this will continue for 3-4 more years.

We are a mass market player and we want to serve the customers who are relevant for us or who are trying to get into the internet category. Today, about 75% of customers are trying to get into the internet platform and we want to give them a decent service so that they can enjoy the fruits of the internet.