Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
According to a global study from Nokia, 58 per cent of smartphone users in India believe apps truly benefit their lives, relying on them while at home (31 per cent), traveling (24 per cent), or at work (10 per cent).
The research shows that it isn’t about the number of apps people have, but about finding ones that are the most useful.
65 per cent have up to 30 apps on their smartphones, with a fifth (21 per cent) saying that they delete all similar apps from their handset if they hear about a better one.
Regional Highlights:
North India key facts
· Four in ten in the north of India (43 per cent) download music apps – more than in any other Indian region.
· 27 per cent of those in north India use utility apps with 12 per cent of people citing that they could not live without them.
· 22 per cent of people in north India are regular apps users and use the apps on their smartphone up to three times a week.
East India key facts
· Keen socialisers, those in the east use social networking apps the most (39 per cent).
· 65 per cent of those in the east like to download apps because they feel that they will benefit their life.
· 51 per cent of people from the east frequently use the apps on their smartphone at multiple points throughout the day.
North East India key facts