Indian Telecom Operators Aggressive Data Pricing Is Only Helping Consumers in the Long Run

Reliance Jio has disrupted the market yet again by offering long validity data plans at affordable prices and also by making other operators to match its offers. When Reliance Jio announced its Jio Dhan Dhana Dhan offer, we predicted that other telecom operators would provide plans that match Jio’s offers in coming days.

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As expected, incumbent operators such as Bharti Airtel and Idea Cellular have come up with their long lasting data plans, which are almost in-line with Jio’s offers. Under the Jio Dhan Dhana Dhan offer, the telco is providing two packs of Rs. 309 and Rs. 509 (Jio Prime customers). Under the Rs. 309 pack, the new entrant is offering 1GB data per day for 84 days and the Rs. 509 plan gives 2GB of data for 84 days. All the other services of Jio including the voice calls, SMS, and content services are free as well for 84 days.

Reliance Jio’s happiness lasted only for two days as Bharti Airtel, India’s largest telecom operator came out with its combo plans to rival Reliance Jio. Airtel has two new plans at Rs. 244 and Rs. 399, both of them offer unlimited calls and data for 70 days. Airtel’s Rs. 244 plan provides unlimited calls within the network and 1GB data per day for 70 days. The same applies for the Rs. 399 plan as well, but you can call to any network across India with this pack.

Besides the plans mentioned above, Airtel is also offering other schemes at Rs. 498, Rs. 648, Rs. 899, and Rs. 1198. All the plans provide unlimited calls and data of 1.25GB, 1.5GB, 2GB, and 2.5GB respectively per day for 70 days.