Does India Need to Adopt Speed Based 3G Data Plans ?

In India, 3G services are yet to be a mass adopted technology unlike 2G is a massive hit. One of the reasons behind India’s poor uptake of 3G is internet speed over 2G network is still sufficient for web search, social networking and music download for many users. Operators and VAS companies are still to build to ecosystem apart from just internet for 3G services, which is lucrative enough for the consumers.

Our readers commented that speed capped 3G data plans (512kbps or 1Mbps) with more data at low rate can attract those customers are not happy with existing 2G internet. We have talked with some sources at different operators and most of them quoted about technical issues. It can be noted that CDMA operators – Reliance and MTS offer HSD/EVDO services in lite mode (at 256/384kbps capped speed).

Recently  in Bangladesh, state owned mobile operators Teletalk rolled out 3G services in Dhaka city region. Interestingly not a single plan is uncapped – all plans are capped between 128kbps to 2Mbps. Check out the plans below:

TeleTak Monthly 3G Data Packs

Many analysis have shown that current 3G data tariff in India is really cheaper than other countries, but if you consider India’s voice & data tariff on 2G which is one of the lowest in the world, 3G data tariff seems high. But why don’t 3G players bring such capped Internet plans (speed capping starting from 512kbps) with more bundled data at lower price?

Telecom analyst and Editor, TelecomTalk @SanjayBafna who believes in ‘Speed up India’ in terms of Broadband and 3G says “In present scenario “Customers Win – Industry Looses” policy which is going on from past 3 to 4 years can not go long for telecom industry as rock bottom 2G tariff makes everyone to bleed. Also current 1 GB without any Speed Cap or with full throttle 3G Speed for Rs.175 to Rs.250 (available with most of 3G operators) is quite affordable tariff in 3G segment and it can be around Rs.150 for 1 GB/30Days after the 4G services launched by some more operators next year. 3G operators who bought & invested a lot for 3G and still need to pay for Spectrum Usage Charges are looking for revenue to continue and expand the network, coverage area and sustain in telecom industry with viable business case.”

But still at a point most of Indian customers in 2 tier and 3 tier cities/towns are not willing to spend that money to getting high speed Internet (3G), While some users who want Quality of Services with all time up connectivity and high speed Internet, always ready to pay for it. What do you think? Please vote for your choice.


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52 Comments on "Does India Need to Adopt Speed Based 3G Data Plans ?"

 

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Ganesh
October 26, 2012 3:19 pm 3:19 PM
Rs.100 pack for 1 GB @ 1Mbps is ok. “Telecom analyst and Editor, TelecomTalk @SanjayBafna who believes in ‘Speed up India’ in terms of Broadband and 3G says “In present scenario “Customers Win – Industry Looses” policy which is going on from past 3 to 4 years can not go long for telecom industry as rock bottom 2G tariff makes everyone to bleed” Bleed? Seriously? I don’t see Airtel or Idea or Vodafone announcing any loss what so ever! Moreover you guys are publishing articles are like telcoms profits are increasing etc Idea Cellular Net Profit More Than Doubles in… Read more »
ved
October 24, 2012 11:51 am 11:51 AM
Main problem of all networks..Highest 3G speed in 7.2 mbps dongel Reliance 3G- hardly full 3G network but 2G is always full at all places ,speed is good if full network is there than around 4-6 Mbps Airtel-Again network problem but better than rel 3G speed is also gud around 5-6 Mbps Docomo- mostly no network and worst connectivity ,but speed is awesome speed if by luck connect than 6-7 Mbps Vodafone-same Network and also speed is not gud only 2-3 Mbps BSNL-Network is bad always busy and also speed is worst only 786Kbps-1Mbps Idea-Network and speed both are worst… Read more »
Suresh
October 23, 2012 1:11 pm 1:11 PM

Bring plans like one gb for 25 to 50 rupees with lesser validity days like one to three days. It will help those want to download occasionaly and other normal mail, browsing acitivities lesser speed (256+) will be enough.

Adil
October 23, 2012 3:16 pm 3:16 PM

Agree to you bro speed should be high as it is know but new plan for 1-3 day having 1-2gb 3g data should be like mtnl had brought but they removed such nice plan don’t know why

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