IDEA Cellular a pan India mobile operator, in association with MTV has launched a unique online contest titled “Idea Mobile Roadie Challenge 2.0”.Idea had successfully conducted the first season of “Idea Mobile Roadie Challenge”, which was an innovative customer engagement online plus mobile contest.
To participate in “Idea Mobile Roadie Challenge 2.0”, contestants can log on to www.ideastrikeback.com where they will be greeted by VJ Cyrus Broacha, who conducts the online auditions.
To proceed, contestants then need to dial an Idea Cellular number (09990177777) for further instructions.Upon the successful completion of the online audition, users will participate in a second stage – where users are challenged to prove their Roadie credentials by completing seven mobile tasks.
Winner will not only win prize money worth Rs. 1 Lakh, but also get an opportunity to perform a final task on the MTV Roadies program.
Commenting on the innovative engagement model, Pradeep Shrivastava, the Chief Marketing Officer of Idea Cellular said, “The ‘Idea Mobile Roadie Challenge 2.0’ is a mélange of mobile and digital platforms coming together to provide users with a virtual experience by auditioning online. We’re glad to partner with Tribal DDB India for this unique initiative. “Idea Mobile Roadie Challenge 2.0″ is the first portal that has utilized two mediums in unison to give users a truly creative online experience.”